Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands
Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the...
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Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-st
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Format: Paperback
ISBN:
9781592537938 (1592537936)
Publisher: Rockport Publishers
Pages no: 208
Edition language: English