How We Decide
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the... show more
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of "deciders"—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Publish date: February 9th 2009
Publisher: Houghton Mifflin Harcourt
Pages no: 259
Edition language: English
What an arrogant, lying scumbag. If you bought his book, Simon & Schuster would give you a refund if you have problem with it. "Mr. Lehrer, then a 31-year-old wunderkind of the journalism and publishing worlds, had fabricated quotes from Bob Dylan and recycled his own work from one publication ...
This book was pulled by its publisher because it was plagiarized and contained fabricated sources. This is the second book of Lehrer's to be recalled by the publisher for plagiarism, the first being Imagine: How Creativity Works. (Pretty fucking ironic title, amiright?) He has only "written" three b...
Everything I expected through paradox of choice to be. The only difference is that How We Decide wasn't a disappointment.
Similar to Blink, Outliers, and the Happiness Hypothesis, Lehrer draws on a wealth of case studies to prove our emotional brain is critical to our decision making process. He comes across as a young but talented author that could improve upon collecting his thoughts into an action based conclusion. ...