Imagine: How Creativity Works
Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new... show more
Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/
Publish date: March 19th 2012
Publisher: Houghton Mifflin Harcourt
Pages no: 279
Edition language: English
, Self Help
What an arrogant, lying scumbag. If you bought his book, Simon & Schuster would give you a refund if you have problem with it. "Mr. Lehrer, then a 31-year-old wunderkind of the journalism and publishing worlds, had fabricated quotes from Bob Dylan and recycled his own work from one publication ...
I just finished Gladwell's Outliers (and re-read Carr's "The Shallows"), so I was excited to start Lehrer's Imagine -- How Creativity Works. While the book gamely tries to define the creative impulse (how it works, where it occurs, how it can be fostered, etc), in the end, the subject proves a littl...
This man makes science writing an art form. His clarity when it come to explains the workings of the mind for the creative process is second to none.The second half of the book is excellent as well.He covers all the best collaborative processes and studies the best examples of companies and circumst...
I really enjoyed reading this book, and was so happy that it talked about the ineffective "brainstorming" nonsense. I liked hearing from artists like Yo Yo Ma and David Byrne. I was somewhat disappointed that expect for a brief jaunt into Israel, the author did not venture much into countries outs...
It seemed like all this was was stories that show creativity in different ways. They were interesting (I really liked the barbie story!), but I wasn't really amazed by any of them.I think the only thing I really remember is that you have to be willing to fail to succeed (in the last chapter, not a q...