Kotler on Marketing
by:
Philip Kotler (author)
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
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Format: hardcover
ISBN:
9780684860381 (0684860384)
Publish date: June 7th 1999
Publisher: Free Press
Pages no: 270
Edition language: English
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