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Marketing Management - Philip Kotler, Kevin Lane Keller
Marketing Management
by: (author) (author)
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Format: hardcover
ISBN: 9780131457577 (0131457578)
Publisher: Prentice Hall
Pages no: 816
Edition language: English
Category:
Non Fiction, Academic, Reference, Romance, Business, Economics, Textbooks, M M Romance
Bookstores:
Other editions (42)
Marketing Management: Analysis, Planning, Implementation, And Control - Philip Kotler
Marketing Management - Philip Kotler
Marketing Management - Philip Kotler, Geoffrey T. Renshaw
Marketing Management - Philip Kotler
Principles of Marketing, Sixth Canadian Edition - Philip Kotler, Gary Armstrong
Marketing Management: Analysis, Planning, Implementation, And Control - Philip Kotler
Marketing Management - Philip Kotler
Marketing Management - Philip Kotler
Marketing Management: Analysis, Planning, And Control - Philip Kotler
Marketing Management - Philip Kotler, Peggy H. Cummingham, Ronald E. Turner
Marketing Management: Analysis, Planning, Implementation, and Control - Philip Kotler
Marketing Management - Philip Kotler, Kevin Lane Keller
Marketing Management - Philip Kotler
Marketing Management, Canadian Eleventh Edition - Philip Kotler, Peggy H. Cunningham
Marketing Management - Philip Kotler, Kevin Lane Keller, Mairead Dr Brady, Malcolm Goodman
Marketing Management - Philip Kotler
Marketing Management (2-download) - Philip Kotler, Kevin Lane Keller
Marketing Management: Analysis, Planning and Control - Philip Kotler
Marketing Management Second Custom Edition (Strayer University Second Custom Edition, Second Custom Edition) - Philip Kotler, Kevin Lane
Marketing Management: Analysis, Planning, and Control - Philip Kotler
Books by Philip Kotler
Marketing Management - Philip Kotler, Kevin Lane Keller
Principles of Marketing - Philip Kotler, Gary Armstrong
Ten Deadly Marketing Sins: Signs and Solutions - Philip Kotler
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound - Martin Lindstrom, Philip Kotler
The Five Most Important Questions You Will Ever Ask about Your Organization: An Inspiring Tool for Organizations and the People Who Lead Them - Peter F. Drucker, Philip Kotler, Frances Hesselbein, James C. Collins, Judith Rodin, V. Kasturi Rangan, James M. Kouzes
Kellogg on Marketing - Alice Tybout, Bobby Calder, Philip Kotler
Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources (Jossey-Bass Nonprofit & Public Management Series) - Neil G. Kotler, Philip Kotler
Marketing Essentials, Canadian Edition -... Marketing Essentials, Canadian Edition - John W. Henke, Philip Kotler
High Visibility - Irving Rein, Philip Ko... High Visibility - Irving Rein, Philip Kotler, Michael Hamlin
Strategic Marketing for NonProfit Organizations (6th Edition) - Alan R. Andreasen, Philip Kotler
Books by Kevin Lane Keller
Marketing Management - Philip Kotler, Kevin Lane Keller
Marketing Management In China - Philip Kotler, Kevin Lane Keller, Taihong Lu
Framework for Marketing Management, A (4th Edition) - Kevin Lane Keller, Philip R. Kotler
Strategic Brand Management 3rd Economy E... Strategic Brand Management 3rd Economy Edition - Kevin Lane Keller
Video Library on DVD Version 2.0 for Str... Video Library on DVD Version 2.0 for Strategic Brand Management - Kevin Lane Keller
Interpretive Simulations Student Discoun... Interpretive Simulations Student Discount Value Package (Includes Marketing Management) - Interpretive Interpretive Simulations, Phil Kotler, Kevin Lane Keller
Best Practice Cases in Branding - Kevin Lane Keller
The Infinite Asset: Managing Brands to Build New Value - Sam Hill, Kevin Lane Keller, Chris Lederer
New Mymarketinglab -- Access Card -- For... New Mymarketinglab -- Access Card -- For Marketing Management - Kevin Lane Keller
Marketing Management - A South Asian Perspective - Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
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