Los Diez Pecados Capitales de Marketing: Indicios y Soluciones
by:
Philip Kotler (author)
Format: hardcover
ISBN:
9788496426290 (8496426297)
Publish date: July 28th 2005
Publisher: Gestion 2000
Pages no: 155
Edition language: Spanish
I think the '10 deadly sins' are probably correct even if some of the solutions were a bit dated.A very quick read - 147 pages in big print with lots of boxes and subheadings (and about 20 blank pages).