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Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness - Malcolm McDonald, Peter Mouncey
Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness
by: (author) (author)
Format: paperback
ISBN: 9780749462635 (0749462639)
Publisher: Kogan Page
Pages no: 304
Edition language: English
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Other editions (1)
Books by Malcolm McDonald
Books by Peter Mouncey
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