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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness - Malcolm McDonald, Peter Mouncey
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
by: (author) (author)
Format: paperback
ISBN: 9780749468972 (0749468971)
Pages no: 320
Edition language: English
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Books by Malcolm McDonald
Books by Peter Mouncey
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