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Marketing Management: A South Asian Perspective - Philip Kotler
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Marketing Management: A South Asian Perspective
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The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant... show more
The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies a
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Format: Paperback
Publisher: Pearson Education Inc.
Pages no: 647
Edition language: English
Bookstores:
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