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Paul Arden
Birth date: April 07, 1940
Died: April 02, 2008
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Six Strings & Paperbacks
Six Strings & Paperbacks rated it 11 years ago
Interesting to read a book through the eyes of someone who completely lives and breathes advertising. I have since decided I don't want an office job.
mashahsam
mashahsam rated it 14 years ago
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Swept Away Again
Swept Away Again rated it 15 years ago
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world, a pocket ‘bible’ so to speak for the talented and timid to help make the unthinkable and the impossible, possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem so...
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