Split-Second Persuasion: The Ancient Art and New Science of Changing Minds
by:
Kevin Dutton (author)
Format: paperback
ISBN:
9780385662710 (0385662718)
Publish date: June 21st 2011
Publisher: Anchor Canada
Pages no: 400
Edition language: English
The many illustrative anecdotes are often hilarious. The wrap up after lots of informative exposition of brain/mind mechanisms, giving Dutton's steps to 'split-second persuasion' was not quite what I wanted. I understand from his examples that masters of these techniques exist, but this is very mu...