Split-Second Persuasion: The Ancient Art and New Science of Changing Minds
by:
Kevin Dutton (author)
Format: ebook
ISBN:
9781299898585 (1299898580)
Publish date: January 1st 2011
Publisher: Houghton Mifflin Harcourt (HMH)
Pages no: 164
Edition language: English
The many illustrative anecdotes are often hilarious. The wrap up after lots of informative exposition of brain/mind mechanisms, giving Dutton's steps to 'split-second persuasion' was not quite what I wanted. I understand from his examples that masters of these techniques exist, but this is very mu...