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Steve Rivkin
Steve Rivkin's Books
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin To the Point: Effective Communications f... To the Point: Effective Communications for the Medical Staff - Steve Rivkin, Hugh P. Greeley, Opus Communications Repositioning: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin The Power of Simplicity - Jack Trout, Steve Rivkin The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland, Jack Trout Ideawise: How to Transform Your Ideas Into Tomorrow's Innovations - Steve Rivkin, Fraser P. Seitel Differentiate or Die: Survival in Our Era of Killer Competition - Ron Marks, Rivkin Steve, Jack Trout, Steve Rivkin
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The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
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Wyvernfriend Reads Okazjonalnie o książkach Dusty Volumes Never Read Passively davidofterra
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Wyvernfriend Reads
Wyvernfriend Reads rated it 12 years ago
text The Making of a Name: The Inside Story of the Brands We Buy
Everything you've ever and never wanted to know about choosing a business or product name and what the effect of the name will have on possible clients or buyers. Interesting but very focused on a specific readership, which wasn't really me.
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