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Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
Differentiate or Die: Survival in Our Era of Killer Competition
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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique... show more
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
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Format: hardcover
ISBN: 9780470223390
Publisher: Wiley
Pages no: 272
Edition language: English
Category:
Non Fiction, Business
Bookstores:
Other editions (15)
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
Differentiate or Die - Jack Trout, Steve Rivkin, Patrick Cullen
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
Differentiate or Die (Audio) - Jack Trout, Steve Rivkin, Patrick Cullen
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout
Differentiate or Die - Jack Trout, Steve Rivkin
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Patrick Cullen
Differentiate or Die - Jack Trout, Steve Rivkin
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
Differentiate or Die: Survival in Our Era of Killer Competition (MP3 Book) - Jack Trout, Steve Rivkin, Patrick Cullen
Books by Jack Trout
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk - Al Ries, Jack Trout
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace - Al Ries, Jack Trout
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
Bottom-up Marketing - Al Ries, Jack Trout
Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition - Al Ries, Jack Trout
Horse Sense: How to Pull Ahead on the Business Track (Plume) - Al Ries, Jack Trout
The 22 Immutable Laws of Marketing - Al Ries, Jack Trout
Jack Trout on Strategy - Jack Trout
Repositioning: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin
The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland, Jack Trout
Books by Steve Rivkin
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
The Power of Simplicity - Jack Trout, Steve Rivkin
The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland
The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland, Jack Trout
Ideawise: How to Transform Your Ideas Into Tomorrow's Innovations - Steve Rivkin, Fraser P. Seitel
Differentiate or Die: Survival in Our Era of Killer Competition - Ron Marks, Rivkin Steve, Jack Trout, Steve Rivkin
To the Point: Effective Communications f... To the Point: Effective Communications for the Medical Staff - Steve Rivkin, Hugh P. Greeley, Opus Communications
Repositioning: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin
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