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The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland
The Making of a Name: The Inside Story of the Brands We Buy
by: (author) (author)
4.00 10
Format: hardcover
ISBN: 9780195168723 (0195168720)
Publisher: Oxford University Press, USA
Pages no: 288
Edition language: English
Category:
Non Fiction
Bookstores:
Community Reviews
Wyvernfriend Reads
Wyvernfriend Reads rated it
4.0 The Making of a Name: The Inside Story of the Brands We Buy
text The Making of a Name: The Inside Story of the Brands We Buy
Everything you've ever and never wanted to know about choosing a business or product name and what the effect of the name will have on possible clients or buyers. Interesting but very focused on a specific readership, which wasn't really me.
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Other editions (1)
The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland, Jack Trout
Books by Steve Rivkin
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The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland
The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland, Jack Trout
Ideawise: How to Transform Your Ideas Into Tomorrow's Innovations - Steve Rivkin, Fraser P. Seitel
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To the Point: Effective Communications f... To the Point: Effective Communications for the Medical Staff - Steve Rivkin, Hugh P. Greeley, Opus Communications
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Books by Fraser Sutherland
The Monthly Epic: A History Of Canadian ... The Monthly Epic: A History Of Canadian Magazines, 1789 1989 - Fraser Sutherland
Collins Gem Canadian English Dictionary ... Collins Gem Canadian English Dictionary - Fraser Sutherland
Random House Webster's College Thesaurus - Jess Stein, Random House, Fraser Sutherland
The Man Who Stayed Afloat - Fraser Sutherland
The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland
Jonestown - Fraser Sutherland
Strange Ironies - Fraser Sutherland Strange Ironies - Fraser Sutherland
Whitefaces - Fraser Sutherland, Maureen ... Whitefaces - Fraser Sutherland, Maureen Paxton
Lost Passport: The Life and Words of Edward Lacey - Fraser Sutherland
Manual for Emigrants - Fraser Sutherland
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