logo
Wrong email address or username
Wrong email address or username
Incorrect verification code
The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland
The Making of a Name: The Inside Story of the Brands We Buy
by: (author) (author)
4.00 10
Format: hardcover
ISBN: 9780195168723 (0195168720)
Publisher: Oxford University Press, USA
Pages no: 288
Edition language: English
Category:
Non Fiction
Bookstores:
Community Reviews
Wyvernfriend Reads
Wyvernfriend Reads rated it
4.0 The Making of a Name: The Inside Story of the Brands We Buy
text The Making of a Name: The Inside Story of the Brands We Buy
Everything you've ever and never wanted to know about choosing a business or product name and what the effect of the name will have on possible clients or buyers. Interesting but very focused on a specific readership, which wasn't really me.
See review
see community reviews
Other editions (1)
The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland, Jack Trout
Books by Steve Rivkin
Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin
Differentiate or Die: Survival in Our Era of Killer Competition - Ron Marks, Rivkin Steve, Jack Trout, Steve Rivkin
To the Point: Effective Communications f... To the Point: Effective Communications for the Medical Staff - Steve Rivkin, Hugh P. Greeley, Opus Communications
Repositioning: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin
The Power of Simplicity - Jack Trout, Steve Rivkin
The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland
The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland, Jack Trout
Ideawise: How to Transform Your Ideas Into Tomorrow's Innovations - Steve Rivkin, Fraser P. Seitel
Books by Fraser Sutherland
Strange Ironies - Fraser Sutherland Strange Ironies - Fraser Sutherland
Whitefaces - Fraser Sutherland, Maureen ... Whitefaces - Fraser Sutherland, Maureen Paxton
Lost Passport: The Life and Words of Edward Lacey - Fraser Sutherland
Manual for Emigrants - Fraser Sutherland
In the Village of Alias - Fraser Sutherl... In the Village of Alias - Fraser Sutherland
The Philosophy of As If - Fraser Sutherland
The Matushka Case: Selected Poems 1970-2005 - Fraser Sutherland
The Making of a Name: The Inside Story of the Brands We Buy - Steve Rivkin, Fraser Sutherland, Jack Trout
John Glassco: An Essay and Bibliography - Fraser Sutherland
The Monthly Epic: A History Of Canadian ... The Monthly Epic: A History Of Canadian Magazines, 1789 1989 - Fraser Sutherland
On shelves
Wyvernfriend Reads
see more
Share this Book
Copyright © 2024 BookLikes Press About Terms of Services Privacy Policy Contact Us Blog FAQ Patronaty medialne BookLikes for Authors Partners panel Team Themes Docs API Blogs
Need help?
Important: Our sites use cookies. We use the information stored using cookies and similar technologies for advertising and statistics purposes. Stored data allow us to tailor the websites to individual user's interests. Cookies may be also used by third parties cooperating with BookLikes, like advertisers, research companies and providers of multimedia applications. You can choose how cookies are handled by your device via your browser settings. If you choose not to receive cookies at any time, BookLikes will not function properly and certain services will not be provided. For more information, please go to our Privacy Policy.