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Search tags: Consumer-Behavior
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review 2011-08-18 11:04
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions - Dan Ariely Fascinating read on decision making. Yeah, sure we are logical, methodical...
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review 2011-08-12 09:56
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell I'm trying to decide whether I like this more than the others or not (for some reason I read the first one last). It's slightly more thorough than his later efforts and perhaps a little more ambitious. On the other hand, it's probably easier to poke holes in if I felt like trying. As usual, he tells a great story and I want to believe that he's totally right, even though I know he's not. It's certainly worth reading if you are in any kind of sales or marketing job, and it's also just interesting if you're intersted in peple. Can't we all just recognize that human beings change constantly, already?
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review 2011-06-12 12:03
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Yes!: 50 Scientifically Proven Ways to Be Persuasive - Noah J. Goldstein Ph.D.,Steve J. Martin,Robert B. Cialdini Cialdini's books are amazing! This one is not so good as "Influence" but still interesting! Many things to obvious for me, maybe because I read earlier other Cialdini's books.
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review 2011-06-08 08:37
Shop, Save, Share
Shop, Save, Share - Ellie Kay Everybody knows how hard it is to save money, especially if you have children and your bills are just getting bigger and bigger. Well, this book is an answer. I was really surprise, telling the truth. I gripped the book without having a bit set, but then i was totally surprised that it really works and how easy it is to have more money in your wallet! Ellie Kay's book gives you easy and very practical tips and ideas where and how to buy in order to save money. It's brilliant! It is reader-friendly, the language is funny and witty. And by reading your book you can really feel that you can improve your family's finances. Now you mustn't be afraid of shopping; just read it, go to shops and save. Simple as that. It definitely works for me! High four stars.
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review 2006-10-01 00:00
Consumer Behavior with DDB Needham Data Disk
Consumer Behavior with DDB Needham Data Disk - Delbert I. Hawkins, David L. Mothersbaugh, Roger J Best For a textbook, I thought this one was alright.
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