According to Jesse Levine Norristown, 91 percent of consumers research a business online before making a purchase or availing a business. 70 percent of businesses read at least four reviews before making a purchase. What does this mean? If the reviews are negative, you probably won’t buy a product or visit a restaurant.
The internet is giving consumers power. We live in a world where consumers already form their opinions about your brand without ever meeting you. That is, they trust what the internet says about you or your brand. It’s important to make it a good and this is where online reputation management comes in. To know how your online reputation can impact your digital marketing, here is a business expert with good and successful reputation, Jesse Levine from Norristown, to explore more on the role of ORM in digital marketing.
Role of ORM in digital marketing
Online reputation management is the act of controlling and influencing individual’s or brands reputation online. It determines how people perceive your brand when they google it or come across it on other platforms. ORM plays an important role in digital marketing. No matter the amount of time invested or effort put into your digital marketing. if prospects don’t trust your brand, or you have a lot of negative reviews, they are likely not going to patronize you. Here are how it impact digital marketing:
Orm gives a competitive edge
With the keen competitive landscape, maintaining goodwill and a positive image is a must. Businesses can make use of ORM services to distinguish their brand from competitors and grow their specific niche. Hence, having a positive reputation with good products and services will give a competitive advantage as customers can also decide based on your reputation to choose your brand over others. A good example is Apple, well renowned for its quality. This help Apple boost sales and gain entry into new markets.
ORM boost SEO
Positive online comments and reviews play a crucial role in SEO. This means it impacts the search results as ORM determines what makes the top page of the search results. This means online reputation management tends to push down the negative ones to the bottom while pushing the good ones up in the search rankings.