According to Jesse Levine Norristown, 91 percent of consumers research a business online before making a purchase or availing a business. 70 percent of businesses read at least four reviews before making a purchase. What does this mean? If the reviews are negative, you probably won’t buy a product or visit a restaurant. 

The internet is giving consumers power.  We live in a world where consumers already form their opinions about your brand without ever meeting you. That is, they trust what the internet says about you or your brand. It’s important to make it a good and this is where online reputation management comes in. To know how your online reputation can impact your digital marketing, here is a business expert with good and successful reputation, Jesse Levine from Norristown, to explore more on the role of ORM in digital marketing.

Role of ORM in digital marketing

Online reputation management is the act of controlling and influencing individual’s or brands reputation online. It determines how people perceive your brand when they google it or come across it on other platforms. ORM plays an important role in digital marketing. No matter the amount of time invested or effort put into your digital marketing. if prospects don’t trust your brand, or you have a lot of negative reviews, they are likely not going to patronize you. Here  are how it impact digital marketing:

Orm gives a competitive edge

With the keen competitive landscape, maintaining goodwill and a positive image is a must. Businesses can make use of ORM services to distinguish their brand from competitors and grow their specific niche. Hence,  having a positive reputation with good products and services will give a competitive advantage as customers can also decide based on your reputation to choose your brand over others. A good example is Apple, well renowned for its quality. This help Apple boost sales and gain entry into new markets. 

ORM boost SEO 

Positive online comments and reviews play a crucial role in SEO. This means it impacts the search results as ORM determines what makes the top page of the search results.  This means online reputation management tends to push down the negative ones to the bottom while pushing the good ones up in the search rankings. 

SEO and ORM, two terms that are often grouped together, often confused yet carries different meanings. While ORM aims at influencing and controlling individuals’ or brands’ reputation, SEO is on the useful tools for achieving this goal.

The point is 9 out of 10 people are using the internet to search for you or your business.

Does your name or brand appear on the top results? (SEO)

When your name is being googled, does it bring relevant content or page? (SEO and ORM) Are there any negative mentions or reviews, or vague contents about your business? (ORM) Still, confused about the difference? Journey with Jesse Levine Norristown, a renowned businessman with a successful and extensive track record, as he walks you through the difference between SEO and ORM. read on!

SEO explained

SEO means search engine optimization. It is the process of increasing the visibility of a website or web page to users of the search engines. This means when a product, an article, or services is being searched, SEO is bringing the right result to the right audience or users when contents are being searched for.

For instance, “tips on how to manage a business” is being searched for on search engine. Google brings relevant results to its users. David stumbles on the content of a business consultant that appears on the first page and he loves the content or blog. He read the author bio( business consultant), peruse the website and take the leap to google his name to find out more.

Hence, traffic is being directed to the page. Awareness is being made, trust and credibility is being founded with a positive user experience. This is what SEO does. Optimizing content to be discovered through a search engine that helps boost brand visibility. A must-have tool in every brand reputation toolkit.

ORM explained

ORM means online reputation management. Online reputation is broader and goes beyond SEO. ORM is the practice of shaping and influencing the public perception of an individual or brand. This is done through strategic marketing, SEO auditing, content management, review management, web analytics, social media strategies, online public relations and everything else in between.

For instance, imagine when David later google the business consultant online. Some of the results are positive, some are vague while some are quite irrelevant to the profession. David is left confused. Few more clicks and he discovered a 3-star rating on Yelp by someone who had OK experience working with the consultant. He saw another 2-star rating by an unhappy employee. His twitter profile is not helping either as it contains less information.

Here is where ORM kicked in. ORM determines if David will avail of the service or not. Hence, It influences the decision-making process. Therefore, ORM focuses on improving a brand image and building a positive brand repuation online. It makes use of everything available to promote a positive brand image and alter people’s perception of your brand. Higher trust is built, you have the best reputation and your consumer feels confident to avail of your services or buy our products. Unlike SEO, ORM is not limited to only one website, but it uses other search engines, brand’s websites, social profiles, forums while aiming to put a brand digital foot forward. The bottom line is, when a company, brand, or individual is being searched online, the results have to be good and relevant.

SEO vs ORM: what are the differences

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