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As an eCommerce marketer or entrepreneur, you are always looking for new ways to drive traffic and sales to your store.

Some sales channels prove profitable and others don’t, the truth is you’ve got to test and refine your marketing strategy to learn which channels are best for your brand.

With this in mind, I have put together a solid list to increase your e-commerce traffic and sales.

Make your E-commerce website mobile & SEO friendly:

What is the first thing that people do when they are planning to buy something? Well, they search for that product or service on Google.

If your website is not appearing in Google search, that means you virtually do not exist. How can you fix this? An easy way to is to hire experts someone who can optimize your website for search engine.

In today’s world, a responsive, mobile-optimized website is necessary for any business. As per the Google survey, 61% were more likely to leave if a site wasn’t mobile friendly. As per the general survey, mobile-only users now exceed the number of desktop users.

In order to maximize conversions, it is necessary to provide the best mobile experience to users.

Below are a few things that need to be considered:

1. Make your site responsive
2. Make sure your site loads faster
3. Optimize your mobile site and improve site search
4. Simplify the checkout process

Retargeting:

98% of users do not convert on their first visit to a website. If you want to capture those sales you will need to have retargeting e-commerce marketing strategies in place.

There are several ways you can retarget customers so that they return to your site to purchase your product.

1. One of the most popular ways is to run retargeting ads on other websites.
2. You can also retarget customers with email campaigns.

This will increase traffic to your site which can get you more conversions and sales.

Re-targeting is still underutilized by B2B marketers, but it is firing on. About 70% of marketers allocate 10% or more of their budgets to re-targeting. So, if you haven’t already, start re-targeting your website visitors now.

Email Marketing & Automation:

Email marketing can increase conversion rate, generate quality leads and will speed up your sales process. Apart from this, it builds loyalty and trust in your brand by gaining a strong relationship with prospects, leads, and customers.

Creating an email marketing strategy can involve stand-alone emails as well as automation.

Welcome automation is great so that customers automatically receive an email when the first sign up to get your emails.

Order automation is perfect for keeping customers up to date on their purchases.

Confirmation email letting the customers know you have received their orders.

Shipping email confirming that the items have shipped and an email saying their products have been delivered.

Grow your business with better email campaign management. Contact us today.

Social Media Advertising:

Social media is one of the most cost-effective platforms to advertise on!

If you already have accounts on all major social media platforms like Facebook, Instagram and Twitter you have already taken the first step! Having accounts and posting every so often isn’t enough to grow your business especially in today’s competitive market.
You will need to build an e-commerce social media marketing campaign. Once you have a strategy in place you can begin advertising.

Social media e-commerce marketing strategies require research, skill and time in order for them to run smoothly. If you think you are unequipped to run your own social media campaign, let our social media experts on staff give you a hand!

With these channels, you can easily attract more customers to your online shopping portal and satisfy them.

It’s good to have an expert digital marketing agency in your corner keeping an eye on the big picture. If you need a trusted crew of experts to implement these strategies, SEO Warriors can help you out.

For more information, connect with our technical experts>>>

No business can sustain without attracting leads.

It does not matter whether your business is online or offline if you’re not generating quality leads, that business will definitely suffer.

This part of marketing that most of you find a more challenging one.

The primary challenge that B2B marketers often face is generating quality leads.

You might have tried several lead generation tactics before, but the majority fails. The problem lies in strategy.

Here I’m listing some effective lead generation strategies that work.

Generate and Convert B2B leads through Content Marketing:

When you create content for a B2B audience, you need to pack in as much value as possible. Even if you have to give away a few secrets of your business, your audience will reward your generosity by interacting with your firm.

Start with the type of content you do best. If done right, your efforts will be rewarded with consumer trust and loyalty to your brand.

Active on Social Media Platforms:

Social media is great for not only spreading brand awareness but also converting followers into leads.

Linked In is gaining impressive impact in B2B lead generation network and other social networks such as Facebook, Twitter etc...  are footprinting their own impact in the network.

Active participation and regular updates are the keys to leveraging social networking connections.

Try Email Marketing:

Email marketing is the evergreen marketing strategy to easily reach your customers and to boost your sales volume.

A smart email marketing campaign can increase conversion rate, generate quality leads and will speed up your sales process.

Apart from this, it builds loyalty and trust in your brand by gaining a strong relationship with prospects, leads, and customers.

Audit your website for conversion rate optimization:

Conversion rate optimization (CRO) helps to increase the chances of your leads converting on your offers. In other words, you’ll gain more prospects from your B2B lead-generation strategies.

For example, Mobile Optimization, If your website is not mobile optimized definitely you are going to struggle to rank in search engines.

Top ranking in search engine gains the customer's trust in your business and resulting quality business leads.

Consider Re-targeting:

Only 2% of buyers make a purchase on the first visit, and re-targeting aims to revert back the 98% and give them a nudge towards your brand.

Re-targeting is still underutilized by B2B marketers, but it is firing on. About 70% of marketers allocate 10% or more of their budgets to re-targeting. So, if you haven’t already, start re-targeting your website visitors now.

Video Marketing:

Video marketing plays a promising opportunity to reach your target audience. A survey revealed that about 64% of customers make a purchase after watching branded social video content.

YouTube plays a predominant role in video marketing with a wide involvement of promotions by marketers.

Don’t lag behind the competition, get your camera rolling!

Implementing B2B lead-generation strategies doesn’t have to be difficult or time-consuming. If you have the necessary resources.

SEO Warriors the best Digital Marketing agency, very successful in the past ten years having 100+ clients all over the world.

We provide end-to-end digital marketing services, by catering unique marketing strategies to fulfill our client’s goals. We constantly innovate our work to bring 100% proven results.

Bring your business, we will make it a brand!

For more information, take a live consultation with our technical experts>>>>

Many businesses have marketing strategies in place that have worked for years but are finding that the success of these strategies is declining or that it’s not enough for them to rise past competitors.

“ If you’re on the hunt for marketing strategies to work for your businesses “,

you can be sure that will involve getting online. Here I listed some effective strategies to market your Business,

Rank top on Search Engines:

This portion of marketing is very important for a business. It gives you a chance to compete with larger companies by being visible in search engines.

Since people use search engines to find products both online and locally, it is important to rank your business high in search results for words that relate to your business.

Know your Competitors:

It’s a very important thing you need to focus on. If you need to overcome your competitors, the primary thing you need to know is who are all your competitors and know their strengths and weakness.

An effective competitor analysis gives you a significant effect on your business.

Content Marketing:

This strategy revolves around giving prospective customer information about your product or service, as well as information in general.

“ Everyone is trying to sell, but those who are informing are more likely to get sales. ”

Content marketing in the past was often done with printed brochures and guidebooks, but today, this can be done with articles, blogs and other forms of information on a business's website.

Make Use Social Media Platforms:

We are in the era of technology, social media platforms are bustling with the engaging audience in it. If you want to increase your business exposure it is necessary to take advantage of social media platforms to promote your business online.

Engage in social media platforms by posting your business or product services pictures and video clips.

Rather than focusing on the present, it’s good practice to focus on mentioned strategies to own a successful business in the following years.

This will set your business up for long-term success and keep you from wasting money on strategies that are doomed to become short-lived.

With that in mind, make use this effective marketing tricks to make your business a successful one!

If you need to implement these effective strategies for your small business, approach SEO Warriors.

SEO Warriors the best Digital Marketing Company in India, very successful in the past ten years having 100+ clients all over the world.

We provide end-to-end digital marketing services, by catering unique marketing strategies to fulfill our client’s goals. We constantly innovate our work to bring 100% proven results.

Bring your business, we will make it a brand!

For more information talk to our technical experts>>>

Don’t forget that execution is everything!