It’s been more than 6 months in India and across the world that everyone is suffering from such phases which were never expected in past. It’s not about a single person, business or any country, but it is all about the whole world that everything has come to a halt. Many people have lost their jobs as businesses are going very down. Many people have no source of income during this pandemic time. This pandemic has laid the biggest impact on small businesses. All the strategies planned by them for future are going in vain and this has brought all the businesses at the initial level.

The Growth of Digital Marketing 

But, digital marketing comes as the ray of hope because technology is rising and people are moving towards digital platforms. Digital marketing is giving multiple opportunities to businesses to come again onshore. For this, businesses have to adopt the change and make new marketing strategies to grow their business.  In today’s digital era, online marketing has become the best and right platform for increasing awareness among people. After corona pandemic, digital marketing scenario has been changed completely and it is helping them to grow. Even those businesses who do not have a digital presence before took the help of this platform and are generating more leads and sales now in less than six months.

This field is growing very fast and demanding digital marketing experts who can help businesses to grow. In today’s light of COVID-19 pandemic, all the businesses are relying on digital marketing and creating more opportunities for professionals.  If you are planning to make a career in this field, you may consider pursuing digital marketing diploma or certification programs from reputed institutes. There are numerous institutes offering the best online digital marketing certificate programs as per the demand of the global business sector and preparing them well for amazing career opportunities.

Scope of Digital Marketing Jobs in Future

The scope of digital marketing in the Indian industry alone is going to be worth $160 billion by 2024-25 which is exactly three times the current value. This means, there will be thousands of job opportunities available for the digital marketing experts as many companies are shifting their focus from traditional marketing to digital marketing.

Considering today’s coronavirus pandemic, the job market in future will focus on digital and technology skills of the candidates as it will enable them to work remotely without stepping out of their homes. Digital marketing jobs are one of the emerging careers in India as digitization has adopted so largely across the world.

Career Opportunities For Digital Marketing Experts

There are numerous job opportunities available for the experts after completing their certification or degree program. Some of the popular career options available are:

• Digital marketing manager
• Web developer or designer
• SEO expert
• Social media manager
• PPC expert
• Content marketer
• Email marketing manager
• Analytics manager

You don’t require a special degree to grab these opportunities but having a certification from a reputed institute will surely help you to stand out of the crowd. The best colleges offering such programs cover all aspects of digital marketing in their course. It is better to visit the website of the institute and course you are considering to be qualified and ready for a career in digital marketing.