Global Market Insights, Inc. has added a new report on Food Colorants Market that provides a comprehensive review of this industry with respect to the driving forces influencing the market size. Comprising the current and future trends defining the dynamics of this industry vertical, this report also incorporates the regional landscape of market in tandem with its competitive terrain.

Growing population coupled with improved food demand across the region is anticipated to boost food colorants market share during the forecast period. Busy lifestyle and changing demographic trends are mainly resulting in the adoption of ready to eat products in major countries. Expansion of the processed food industry along with rising demand for dairy products, bakery items, and frozen products mainly propelling industry share.

Natural products including fruit pulp, bakery products, ice creams, and other dairy product lose its natural look with the time. Colorants are helpful for masking dull shade and enhancing outer appearance for long duration are key factors mainly boosting market share. Surging awareness among the huge population is leading towards the higher adoption of natural food colors owing to its health benefits propelling industry size.

Natural colors market is expected to experience a CAGR at over 6% from 2018 to 2024. Increasing demand for natural colors owing to health benefits is associated with it in key applications. The segment growth is mainly contributed by products including carotenoids, caramel, chlorophyll, and paprika extracts are widely used in nourishments. Fruit pulp, vegetable extracts and frozen products are among key applications are stimulating Food Colorants Market Share.

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The global market share for food colorant industry is moderately consolidated in nature. Major manufacturers include BASF, DSM, CHR Hansen, Sensient Technologies, GNT group, DD Williamson, Naturex, Cargill, Sethness Products and LycoRED. Mergers & acquisitions, R&D investment, product innovations are major strategies implemented by industry players to gain market share. Companies are also involved in expanding their presence across the value chain to attain a greater profit margin. For instance, in February 2018, Sensient Technologies acquired the natural color business of GlobeNatural which is a leading natural ingredients company in Lima, Peru. The acquisition will provide the company to expand and innovate the natural color supply chain portfolio.

Food colorants are additives used to enhance the visual appeal of edible items. Edible colorants are primarily used to compensate for changes in color that occur during processing and storage. They are extensively utilized in the bakery, dairy, beverages, meat and savory applications. Increasing consumption of processed items owing to a rise in disposable income and lifestyle changes will stimulate robust market growth.

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Food colorants market is moderately consolidated to strong presence of key manufacturing companies offering product range. The major players include BASF, Sensient Technology, DSM, CHR Hansen, Sethness, DD Williamson and GNT Group are key companies. These companies are adopting mergers & acquisition strategies for strengthening market position.

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