Tänkte ledarskap är vad placerar ditt varumärke som en expert i din bransch. Det skapar innehåll som placerar dig själv som kunniga och hålla potentiella kunder eller kunder kommer tillbaka till dig för mer insikt och information i din bransch. Människor ser på dig som en respekterad röst, och i sin tur, det hjälper till att bygga ditt varumärke. Med det sagt, är här några tips att följa för att bygga trodde ledarskap i din marknadsplan:

1. svara på frågor som publiken vill veta

Särskilja vilka frågor din köpare personas söker efter och skapa innehåll att besvara dem. Detta tar tid och forskning, men är mycket värdefullt att bli en tanke-ledare för din bransch. Många människor vänder sig till Google när de har frågor, så att ha bitar av innehåll som svara på frågor som publiken har kommer att gynna din trafik, men också till att bli en tanke-ledare.

1. hitta intressanta berättelse vinklar

För att en tanke-ledare, måste du kunna hitta intressanta berättelse vinklar och vara uppdaterad med vad som händer i din bransch. Du måste tänka på de obesvarade frågorna kring berättelser och nyheter inom ditt arbete och forskning och arbetet att besvara dem. Genom att göra detta, börjar du att positionera dig som en tanke-ledare.

1. att kunna berätta en historia

För att en tanke-ledare, måste du kunna berätta en historia. Oavsett om du svara på frågor i ett blogginlägg eller på sociala medier, har din berättande förmågor vara utmärkt. Om du inte kan väcka publikens intresse med ditt innehåll, börja dina chanser att bli en tanke-ledare minska.

1. använder sociala medier

Sociala medier är en utmärkt plats att placera ditt varumärke som en tanke-ledare. Delta i samtal om branschnyheter, dela dina tankar och idéer kring din bransch och dela dina blogginlägg som svarar lägligt frågor. Medier som Twitter och LinkedIn är utmärkta ställen att nå din köpare personas och börja placera dig själv som en tanke-ledare.

1. vara trovärdig

Det är bra att ge dina tankar och svar på händelserna i din bransch, måste du se till att du kvar trovärdig. En av de snabbaste sätten att förbjuda ditt varumärke blir en tanke-ledare är genom att producera innehåll som inte är trovärdig. När du förlorar förtroendet för din publik, är det svårt att få det tillbaka.

1. vara unik

Tänkte ledare är inte märken att bara kopiera information och berättelser och återsända dem. De är märken som skapar sina egna tankar och berättelser. De uttrycker sin unika karaktär och personlighet genom deras skrivsätt. Räkna ut varför människor kommer till dig för information, och fortsätta att kapitalisera på den.

En tanke-ledare i din bransch är inte något som händer över en natt. Som det nämndes ovan, är det en kombination av flera medier och karaktärsdrag för ditt varumärke. När du fortsätter att bygga tanken ledarskap i din marknadsplan, använda dessa sex tips för att se till att din vistelse på snabbspår till att bli en tanke-ledare.

Har du fler tips att lägga till byggnaden trodde ledarskap i din marknadsplan?

Studenter ved innvielses Dal! konferansen undersøkt elementer av en god leder

Hva gjør en god leder? Er det muligheten til å overbevise andre til å følge deg? Har kompetanse til å sette sammen et godt team? Å kunne fortelle folk hva de skal gjøre (uten dem organisere et mytteri)? På en stormfull 31 januar samlet en gruppe nesten 200 entusiastiske Dal studenter på McInnes rommet grunne på spørsmålet og utnytte sine egne ledere potensielle ved innvielses Dal! konferansen.

Organisert av en gruppe student ansatte fra Dals karriere og Leadership Development Centre (CLDC), DALconnects frivillige og medlemmer av DSU, ble konferansen designet for å tilby et forum for å lære hvordan å iverksette positiv endring på og utenfor campus, og bruke deres unike ferdigheter i den virkelige verden.

"Vi ønsket også konferansen for å fremme nettverk mellom elevene, og tillate dem å reflektere over sine egne erfaringer," sier Eric Donovan, koordinator for erfaringskunnskap muligheter på CLDC. "Det også ga dem mulighet til å re-energi for vinter semester."

Konferansen sparket av med en energisk tale ved Tova Sherman, co-grunnlegger og CEO av nås, en non-profit organisasjon som hjelper integrere stigmatisert samfunn i arbeidslivet. Sherman snakket om kvaliteter av en leder og hvordan måten vi definerer godt lederskap i samfunnet kan endres. Hun delte hennes personlige tro at lederskap er hvordan vi definerer oss selv, og at implementere ledelse til slutt begynner med bevissthet. Hvem er du?" Sherman ba publikum. "Og hva kan du gjøre? Hva er du flink?

Grubler Shermans spørsmål, brøt elevene i først av tre utbruddsøkter for sine valg. Høyttalere inkludert studenter og lokale fagfolk, dekker emner fra betydningen av tillit og tverrfaglig kommunikasjonsferdigheter i effektiv ledelse, grunnleggende lederskap tips, triks og hvordan du bruker disse ferdighetene i samfunnet

Lunsj El Jones, Halifax's poet laureate og kreativ skriving instruktør på Dal, ga en talte ord ytelse som fokuserte på sprengning "university boble." Hun minnet studenter de tilhører større Halifax fellesskap og utfordret dem å utforske deres rolle som medlemmer. Dette åpnet en diskusjon om sammenhengene mellom ledelse og aktivisme.

Ntombi Nkiwane, andre år management student, ledet en brekke samling med Jones om å bli involvert i samfunnet prosjekter og hendelser utenfor campus. Nkiwane forklarte rollen som leder i et aktivist og oppmuntret elevene bruke sine lidenskaper og ferdigheter til å hjelpe andre.

Studentene deltok i tenketanken simulering til å reflektere over dagen. Mange grupper diskutert Shermans første definisjonen av en leder og en rekke lederstil verden. Andre grupper reflektert på kvaliteter av en leder: kjerneverdier respekt, lidenskap og evnen til å inspirere. I denne økten brainstormed studenter ytterligere forbedringer for neste års konferanse.

Dagen endte med en presentasjon av Dave Meslin, en selverklært "samfunnet koreograf" fra Toronto. Meslin innkapslet ideer om ledelse og aktivisme som ble diskutert hele dagen, og understreket makt enkelt å gjøre en forskjell i verden. Hans avskjedsord til elevene fokusert på hans tro at en sann leder utdanner andre ledere. Da de forlot for den Dal After Dark etter fest, var det klart dagens hendelser hadde hatt innvirkning på dem.

"Høyttalerne var helt inspirerende," sier tredje året terapeutiske rekreasjon student Rachele Manett. "Jeg virkelig nøt møte alle forskjellige folk der og lære hvorfor de deltok. Jeg trodde det ville være en god opplevelse å høre fra andre studentledere og lære av dem. "jeg trodde det var virkelig interessant hvordan ikke alle som deltok tanken på seg selv som ledere, men for meg var de alle fordi de gjort forsøk på å gå."

10 tips for passing practical assessments when applying for a senior teaching job

Your CV has made the cut, now it’s time for presentations, demonstration lessons and psychometric tests. Here’s how to prepare for success

Interviews for teaching jobs used to involve a half-hour chat to a panel of well-meaning governors. But these days, they are more like physical and psychological assault courses with presentations, demonstration lessons, psychometric tests, observations and in-tray exercises. And if you’re applying for a senior teaching job, you need to prepare yourself for the practical tests as well as the formal interview.

Demonstration lessons

Give a lesson plan to the observers beforehand so if it all goes horribly wrong at least they know what you intended to achieve. Detail how you plan to differentiate and show progress, even if there wasn’t time during the demo lesson.

Mary Glynn, candidate development manager at Prospero Teaching, says: “The first question the panel are likely to ask at the formal interview will be about evaluating your performance in practical things like the demo lesson. Focus on answering this well – show you are a reflective teacher and can justify the decisions you made.”

Be ready to explain at interview how you differentiated, especially for EAL or SEN, how you planned for progress, justify why you changed tack or improvised and acknowledge any mistakes you made.

Don’t expect parity, though. You could get a tough year 9 group when another candidate gets sweet little year 7s. Your lesson might have to be taught after the formal interview while another might be interviewed before.

Presentations

You are likely to be asked to do a 10-minute presentation on the role you are applying for. You might be asked about your vision for the English department or how you would take forward safeguarding, pastoral care or behaviour in the school. Here’s how to deliver a cracking presentation:

Plan a beginning, middle and an end – basically tell a story in about why you are right for the job.

- Your beginning (maximum two minutes). Think A,B,C and D:

A is for attention – get the panel’s attention with an arresting quote or statistic.

B is for benefit – what is the interview panel about to learn from you in next 10 minutes? Summarise it in 15 seconds.

C is for credentials – tell them (again in 15 seconds) what your credentials are.

D is for direction – give them a 20-second outline of the structure of your presentation so they’ll remember it once you have finished.

- Your middle (maximum seven minutes). This is your content, the meat in the sandwich. Give a compelling outline of your vision supplemented perhaps by a diagram or infographic, maybe a few stats, a very short video clip all on half a dozen PowerPoint slides.

- Your ending (maximum one minute). Finish with a call to action or an inspiring line that sums up you and what you will do.

Lesson observations

You are required to observe someone else’s lesson to test whether you can identify outstanding teaching. They’ll be looking to assess the quality of your written and oral feedback, your confidence to assess what you observed or a coaching tip to develop skill and technique. You also need to show a wider appreciation of your subject knowledge or leadership potential.

In-tray exercises

These test your ability to prioritise and cope under pressure. Can you deal with a dozen things coming at you at once? How will you prioritise urgent matters like multiple staff absences, coursework deadlines and the school boiler breaking down all on the same morning? You can prepare for these by searching for examples on the internet. Search for “in-tray exercises for teachers” – Exeter University and @TeacherToolKit has them. There are no right answers but practising helps you prepare.

Psychometric tests

These are a harder to prepare for because they are supposed to objectively test your mental ability, aptitude and personality. You may be asked to engage with a variety of exercises that test your verbal and numerical ability or your abstract, spatial or mechanical reasoning. I did one for a headship with the three other candidates for the job that involved building a three-foot high tower with paper clips and sheets of A4. It was worse than an episode of The Apprentice.

The success of South Florida’s popular local restaurant chain Sushi Maki didn’t come overnight. Its founder and CEO, Abe Ng, suffered the failure of another business before figuring out how to stay afloat in Miami’s local economy.

Ng’s first restaurant endeavor lasted just two years. Though he and his former business partner are still friends, Ng said the partnership didn’t work. Now he tells his mentees to ask themselves, “Does this person see the world in the same way I do?” before choosing a business partner.

Ng’s parents immigrated to Miami from Hong Kong and started the local Canton Chinese restaurant chain when Ng was a child. He grew up in the family business, learning the lifestyle and business savvy necessary to become an entrepreneur.

Now he runs Canton, as well as Sushi Maki, which grew from one restaurant in Coral Gables to 15 locations all over Miami, including one at MMC.

On Jan. 28, in a speech sponsored by the Center for Leadership as part of their 2015 Leadership Lecture Series, he gave FIU students his five best tips for starting a small business in Miami:

1. Dream Big, Be Frugal

Sushi Maki was born on a low budget; the company’s first logo was made on Microsoft Word, and its only delivery van was jokingly labeled “008” to give the impression there was a fleet of vehicles.

“If you have a vision, don’t spend your money. Survive,” said Ng. “Some of the best businesses come when you have no money and your back is against the proverbial wall.”

1. Chief Energy Officer

Being CEO is about more than just running the company. Instead of chief executive officer, Ng sees the CEO’s role as the “chief energy officer.”

At Sushi Maki, Ng takes the time to make sure his employees are happy, even when they have to work on holidays. Ng makes sure to get out on Christmas with his family in tow to visit employees and thank them for working.

“You need to love the journey you’re on and love building teams,” said Ng.

1. Best-in-class Partnerships

FIU’s Sushi Maki, located in the Graham Center, represents the “power of great relationships” as many of Ng’s employees, including his sister-turned-business partner, are FIU graduates.

Sushi Maki has a diverse range of partnerships, from a restaurant at Miami International Airport to his newest endeavor, sushi stations inside South Florida Whole Foods stores.

Ng’s advice to young entrepreneurs: “Be in a good partnership for the long haul.”

1. Open Networks

“Make yourselves available to be mentored,” said Ng. Outside of the support and training he received growing up in a family that owned a restaurant, Ng found a mentor in FIU graduate and Pollo Tropical founder Larry Harris. Now he sees it as his responsibility to offer advice and support to people trying to start a business.

Ng also said having a strong support network, especially in your family, is the key to keeping a new business afloat. His whole family works for Sushi Maki.

“When you jump into a business, you need everybody on board,” he said.

1. What’s Next?

A good businessperson always has the future in mind. Ng said his goal for Sushi Maki is to get “better before bigger.”

While taking risks can be important, Ng said he’s not a big believer in leveraging credit cards and dropping out of school to start a business. Sticking with things and finishing projects, even if they aren’t successful, is key.

“You can’t learn everything in one year,” said Ng. “Don’t overvalue the next opportunity and undervalue the opportunity that you have today.”

For more tips and guide for leadership, Shearin Group Training Services Inc. will help you. Shearin Group Training Services leadership programs have been assisting companies in France. With leaders at different levels have availed of our leadership training programs.