Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks. It is all about improving a site’s rankings in the organic (non-paid) section of the search results. The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month. SEO pulls-in quality traffic. It helps to build trust and credibility. It makes your customers more informed. It is more cost-effective than paid advertising. At SEO Mohali, we are here to help you to make it easier to rank your website higher on search engines results.