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I have often been asked a common question, ‘what does your father do?’ To this question, I promptly reply that he is a real estate agent. And there is an immediate impression that people form about my financial status. The same people see me differently. There is a thing about real estate besides the money factor. It is perceived as a status symbol in the society. However, with a plethora of real estate companies competing against each other in the market, it is quite challenging to establish your own brand image. Connecting with the right people is essential to sustain and grow your business. But how would the masses know that you are a reliable real estate agent? It is through a unique logo that represents you. A brand logo serves as an identity mark of your property business. It allows people to place trust in your brand.

Have you ever seen a leading real estate brand without a logo? According to a study, 92% people consider visual appearance as the most persuasive marketing factor. Real estate logos are powerful, they convince buyers that you can turn their housing dreams into a beautiful reality. If you have not decided upon any real estate mark, then here’re a few tips on how to create an eye-catchy logo:

Say No to ‘Building’ Structures:

Haven’t we already had enough of them? The building structures are probably the most common real estate logos. It’s time to bring some creativity and innovation on board. Modern day designers are integrating geometric shapes such as pyramids, boxes, and triangles to add a more formal touch to property-related logos. These designs are communicating the brand values and objectives in the right sense.

Do Not Stick to a Common Typography:

Have a fun time experimenting with different fonts. It is not necessary to add an image or a particular design in your real estate logos. You can even opt for the brand initials or abbreviation in a different font style. As far as possible, try to make your brand’s identity look more professional and relevant.

Use the Right Colors:

Colors play a vital role in any type of logo. Different colors convey different meanings to consumers. While you’re choosing the right colour palette, make sure to pick the color that reflects your business culture. You can mix the trendy colors and come up with something timeless. But do not rely too much on trends as they have the tendency to change overnight. Search for a logo design company that produces real estate logos that stand relevant in all seasons.

Create a Trustful Logo:

Evoke a sense of security and trust through your logo. Research new ideas, analyse your competitors, draw inspiration from them and seek out the assistance of professional hands to get your logos done.

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A logo is the first impression of every brand which becomes its identity gradually. The users and buyers recognize the products through these symbols and images. In fact, studies have revealed that these designer logos play a crucial role in boosting revenues and bringing more clients to the business. That is why graphic and logo designers are significant to any brand or company. The recruiters are ready to pay high salaries to excellent designers who can create powerful images that can convey the motto and mission of the organization with minimum words.

If you are a designing aspirant and intend to find a lucrative job with a leading company, then you must start honing your skills now to understand this art proficiently. There are several aspects and elements that you will need to get familiar with during this learning phase. Moreover, there are certain tools too that will be your constant companion in the journey of making designer logos. You can say that these things will be your bread and butter. Wondering what they could be? Well, have a look at the following list to know:

1. Sketchbook

Yes, we know that you will have to create designs on a computer, using software but before that, you need to materialize the idea on a plain sheet of paper. There is a sense of freedom and liberty while you sketch on paper rather than a screen. You can have a random thought at night or while reading a book and that is where a pocket-size notepad will be helpful to capture the thought and turn it into a picture.

2. Pen & Pencil

To turn your idea into a logo on a paper, you would, of course, need a pencil or pen to draw the design. Therefore, make sure that you always have a pen or pencil in your bag so that you can explore more ideas and brainstorm concepts. Use mechanical pencils so that you don’t have to sharpen it again and again. You can use red and blue coloured pencils too to highlight the key elements of the designer logos.

3. Computer

Once you have an idea on a paper, it’s time to capture it on your computer screen. Of course, there are different computers that you can use with different configurations, each has a particular budget. However, logo designing tools are not so expensive and can be installed on any PC. You need to take care of the size of the screen as logo designers need to zoom in the image to ensure detailing.

4. Powerful designing software

You cannot make a logo just using a basic computer. A designer logo is created using a powerful and effective vector graphic software like Adobe Illustrator. You can also use raster graphics, such as Photoshop which is pixel-based, hence, can affect clarity and make the design blocky. While the vector is more about lines, curves, points, paths, and shapes and uses mathematical equations so that an image can be scaled indefinitely without deteriorating the quality.

5. Knowledge

Logo designing is not a subject that you can master by reading books and clearing exams. It is a skill and art that requires you to be creative and innovative. You need to think outside the box to come up with designer logos that can connect with the target audience and also convey the message clearly. If you have the art of expressing through images without using texts, then this is the field for you.

So, now as you are aware of the essential tools that you need as a logo designer, we hope that you will take care of them. Before you start with collecting materialistic things, ascertain that you are ready to step in this field with proper knowledge and skill.

Also Read: Well-Hidden Secrets of Logo Design World Are Out

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Determining and understanding customer requirements and wants is a huge challenge for every type of market. Over the past decades, the Indian market of luxury brands has significantly advanced. Considering the customer choices and preferences, a plethora of Indian companies has settled with distinctive names that give a French or an Italian impression. Irrespective of the prime-quality products and services, many brands fear that their ‘desi’ names may adversely affect their prevailing customer bases.

With changing time, India has progressed as a whole nation. Surprisingly, there is an array of luxury brands that most Indians consider as ‘Videsi.’ Here’s a list of such companies that are as much as Indian as you:

HiDesign:

HiDesign was  founded in 1978 under the presidentship of Dilip Kapur. It is a leather product manufacturing retail unit situated in Pondicherry, India. Surprised? Here’s another revelation. Many leading global brands procure various leather accessories and products from Tamil Nadu based tanneries.

Allen Solly:

This renowned clothing brand is wholly owned by Aditya Birla Group. Allen Solly holds a registered license under Madura Garments. Therefore, all those comfortable and trendy trousers and shirts you cannot stop flaunting are produced in our own country. Got just another reason to shop from Allen Solly?

Monte Carlo:

Monte Carlo is a part of Ludhiana-based Nahar Group. This clothing brand was established with a basic aim of supplying warm woollen and latest cotton apparels to women, men and kids. It’s tagline ‘It’s the way you make me feel’ evokes a soothing and familiar emotion in customers’ minds. Undeniably, Monte Carlo is matching up with the customers’ expectations since 1984.

Flying Machine:

This India’s first indigenous of denim brand has been redefining fashion trends for 39 years. Introduced in the market by Arvind Lifestyle Brand Ltd, Flying Machine has always been the first choice of every Indian youngster.

Royal Enfield:

Originally it was launched as a British motorbike manufacturing unit. Now, Royal Enfield presently operates as a subsidiary of Eicher Motors Limited, an Indian automaker. It is also referred to as the world’s oldest motorcycle which is in continuous production. This exclusive bike brand is based in the Southern part of India.

Louis Philippe:

This clothing brand does not need any formal introduction. It draws inspiration from 30’s French King, Louis Philippe. This is owned by a subordinate company of Aditya Birla Group, Madura Fashion and Lifestyle.

Chandon Wine:

There are multiple similarities between Chandon Wine and other foreign sparkling wines sold out in the local markets of India. However, the major distinction is its process of production. This rich alcohol brand is grown outside the city of dreams, Mumbai.

So, how many Indian brands did you already know about? Comment below. No brownie points for the correct guesses.

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