All companies, from SMEs to corporates, need printed marketing materials for branding purposes. While most of the attention is towards the content and design of such materials, the quality factor should never be neglected. In fact, the quality of printed materials including business cards, brochures, posters, banners, etc, showcases the quality of your products and services. Quite often, printed marketing materials are the first introduction a client has to your business. Here are some points to make you realize the importance of quality printing in business:

1. An effective first impression- High quality printed marketing materials stand out from the rest and catch the attention of the customers, compelling them to read the content. If the texture and paper quality of your printed items are good, it instantly leaves a mark in your customers’ minds and creates a good first impression.
2. Higher retention rates- The quality of your printed materials affects the retention rates. Better the quality, higher are the retention rates. You surely don’t want to leave your prospects uninterested and uninspired to buy your products and services; this is where good quality comes in handy to retain your customers and clients.
3. Credibility- Printed materials of premium quality give out a professional and sophisticated look to your business. It makes for a great first impression and adds to the credibility of your business. And credibility is of utmost importance to build a loyal customer base.
4. Enhance your brand image- Having high quality printed marketing material is a great way to enhance your brand image, as the print quality speaks volume about your brand and business.

PrintStop is a professional printing company which offers a wide range of printed marketing products for your company. It caters to all of your corporate printing needs. Be it flyers, banners, brochures, booklets, business cards, banners, posters, or other retail marketing products, PrintStop has it all. They believe in providing as much artistic liberty to their customers as possible. You can either upload your own design or get a custom design made by their in-house design team named Pehchaan. Their business printing solution named Pro Marketing, has eased the process of getting printed marketing materials for your business. It allows a business to create an online portal with all marketing products. Learn more about PrintStop at https://www.printstop.co.in/prosolutions/

The Employee Appreciation Day is celebrated every year on the first Friday of March. It is important for both SMEs and big corporate companies to observe this day, in order to enhance employee engagement and to show gratitude for all the hard work they do. Employee Appreciation Day helps companies to build trust, job satisfaction, self-belief, and overall welfare. Even research has proved that recognition and appreciation of employees can boost their morale and increase productivity. Founded in 1995 by Bob Nelson along with his publishing company named Workman Publishing, this day goes a long way in strengthening the bond between employers and employees.

The best way to make Employee Appreciation Day a special one is to give out personalized corporate gifts to your employees. You can use this day as a great opportunity to compliment your employees for their year-round work. These customized corporate gifts will never fail to leave a lasting imprint on your employees. They improve business relationships and enhance personal connections between employers and employees.

Are you confused about where to find the best personalized corporate gifts to make Employee Appreciation Day a success? Well, PrintStop is here to help you. It is a professional printing service, which offers customized corporate gifts printing on a wide scale. Be it coffee mugs, tea coasters, leather backed journals, power banks, photo frames, diaries, notebooks, calendars, water bottles, engraved pens, or desk accessories. 

At PrintStop, you can either upload your own design or get a custom design made by their in-house design team named Pehchaan. Their price-calculator tab lets you stay within your budget. They even have a doorstep delivery system and an automated tracking process. To check out their personalized corporate gift options, visit https://www.printstop.co.in/

Business cards don’t just give out essential contact information, but also help increase your brand awareness. Every enterprise must know how to leverage a business card as an effective marketing tool. There has always been a contest between paper business cards and digital business cards. While some believe that the traditional printed business cards are better, others feel that digital business cards have an upper hand in this technology-driven world. But the fact remains that paper business cards have survived the test of time and are still an integral part of marketing strategies.

A paper business card is a physical extension of your business and so, the tangibility of these cards helps current and prospective customers remember your business. The high paper quality of the card reflects that the company’s products or services are top notch. Whereas, the digital business card relies entirely on its overall design for an impact. They lack the sense of touch that paper-based cards have. The entire process of sharing a printed business card - the handshake, business talks, etc, helps build good business relations. This is not the case with sharing the cards online.

Printed business cards also add to the sense of legitimacy of your business. While people are overwhelmed with the influx of emails and online pop ups, there is no certainty whether they have opened your digital business cards. But, when you share a printed business card with your clients/customers, it is a given that the recipient will go through its content at least once.

It’s not as if digital business cards have no advantage over paper cards. The major benefit is that unlike the paper cards, there is no lack of space here. One can include as much information as needed on digital business cards. But nowadays, two- and three-fold business cards can be easily printed, giving more space for the content. Another factor is that digital cards do not waste paper and are eco-friendly. But nowadays, every business is looking for sustainability and is making necessary changes to go green. The printed business cards too can be recycled and the use of eco-friendly paper is on a rise. Overall, paper business cards are reliable, trustworthy, cost-effective, and definitely a better choice as compared to digital business cards.

PintStop, a well-established online printing service, offers a wide range of printed business cards. They have over a hundred industry-specific ready-to-use designs and also an in-house design team to help you customize your business cards. They offer doorstep delivery and you can easily track your package through automated emails and SMS. Check out their business cards designs at https://www.printstop.co.in/

Colour is a key factor in professional printing because it can instantly grab the attention of people and turn prospects into customers. Each colour evokes a different emotion/response and hence, every professional printing firm should think twice before choosing colours for printed items. For example, in the case of corporate printing, a print company should have a discussion with their clients and help them select a colour scheme which will complement their brand image and other marketing materials.

The colour green gives refreshing and warm vibes, lending customers a pleasing feeling. If a firm wants to portray an image of being environmentally friendly, it should have green as their dominant colour in their marketing materials. If a company has a red colour in their logo or other branding items, it shows that they are very passionate about their business because the red colour is exciting and can evoke a sense of urgency. The classic colours – gold, black and white – are used the most because they go well with almost every other colour. While yellow is a colour of happiness and optimism, blue stands for serenity and gives away a trustworthy vibe. Purple is a royal colour and lends a touch of elegance to your brand.

A professional printing company should have industry-specific colour schemes ready for their clients. They should give enough artistic liberty to their clients and let them experiment with a few colours before finalising the finished look. By giving a preview of how certain colours would look like on their branding items, the professional print company can assist the clients with choosing the right colour scheme.

PrintStop is one such professional printing company which knows the importance of colours in building your brand. They have an in-house design team named Pehchaan which caters to the clients’ requirements by putting their professional knowledge to use while designing the products. For a lot of printed products, their website offers an online editor tab to help the customers experiment with colours as much as possible. They have three printing solutions viz. Pro Admin, Pro Marketing and Pro Brandstore which simplifies the corporate printing process. To know more about PrintStop, visit https://www.printstop.co.in/prosolutions/.

We live in a highly technologically advanced world where every business has a strong digital hold, right from having a great website to a strong social media presence. However, it’d be wrong to believe in the myth that ‘Print is dead’ in this digitalized world. In fact, research has shown that 70% of people are more likely to remember a brand they’ve seen in print compared to online. Printed media still remains to be a trusted source of advertising. Be it brochures, business cards, letterheads, posters, banners, or catalogues, all of these prove to be important marketing tools for any enterprise.

Have you ever been attracted by an online pop-up ad so much that you left your work mid-way? Most often people ignore such online ads because there’s already too much of digital content to be consumed on a daily basis. As looking at electronic screens is a part of many people’s jobs, print media is like a breath of fresh air in this digital world because it is easy on the eye. While digital messages are visible one day and gone the next, print offers far a much-prolonged branding opportunity, all for just a one-time investment.

Another huge advantage of printed media is that there is a lot of room for customization as compared to digital marketing. A company can personalize their printed marketing materials in a way which complements their brand identity. Nowadays, a lot of printing companies have adapted web2print solutions which give their clients the freedom to upload their own unique designs. We, humans, are tactile beings and so, we remember something better once we touch, feel and see a printed product. Print also helps to create better business relations. For instance, simply handing out a business card in a meeting/conference can be the conversation starter.

PrintStop, a professional printing service provider, offers wide range of printed marketing products for your company. Be it flyers, banners, brochures, booklets, business cards, banners, posters, or other retail marketing products, PrintStop has it all. They also have web2print solutions. Their business printing solutions named Pro Marketing, Pro Admin and Pro BrandStore have eased the process of corporate printing. It creates a portal for businesses with all their pre-approved products. For organizations spread across 100+ locations, each location can order through their access. The built-in approval mechanism and reports further simplify the corporate printing process.