Colour is a key factor in professional printing because it can instantly grab the attention of people and turn prospects into customers. Each colour evokes a different emotion/response and hence, every professional printing firm should think twice before choosing colours for printed items. For example, in the case of corporate printing, a print company should have a discussion with their clients and help them select a colour scheme which will complement their brand image and other marketing materials.

The colour green gives refreshing and warm vibes, lending customers a pleasing feeling. If a firm wants to portray an image of being environmentally friendly, it should have green as their dominant colour in their marketing materials. If a company has a red colour in their logo or other branding items, it shows that they are very passionate about their business because the red colour is exciting and can evoke a sense of urgency. The classic colours – gold, black and white – are used the most because they go well with almost every other colour. While yellow is a colour of happiness and optimism, blue stands for serenity and gives away a trustworthy vibe. Purple is a royal colour and lends a touch of elegance to your brand.

A professional printing company should have industry-specific colour schemes ready for their clients. They should give enough artistic liberty to their clients and let them experiment with a few colours before finalising the finished look. By giving a preview of how certain colours would look like on their branding items, the professional print company can assist the clients with choosing the right colour scheme.

PrintStop is one such professional printing company which knows the importance of colours in building your brand. They have an in-house design team named Pehchaan which caters to the clients’ requirements by putting their professional knowledge to use while designing the products. For a lot of printed products, their website offers an online editor tab to help the customers experiment with colours as much as possible. They have three printing solutions viz. Pro Admin, Pro Marketing and Pro Brandstore which simplifies the corporate printing process. To know more about PrintStop, visit https://www.printstop.co.in/prosolutions/.

We live in a highly technologically advanced world where every business has a strong digital hold, right from having a great website to a strong social media presence. However, it’d be wrong to believe in the myth that ‘Print is dead’ in this digitalized world. In fact, research has shown that 70% of people are more likely to remember a brand they’ve seen in print compared to online. Printed media still remains to be a trusted source of advertising. Be it brochures, business cards, letterheads, posters, banners, or catalogues, all of these prove to be important marketing tools for any enterprise.

Have you ever been attracted by an online pop-up ad so much that you left your work mid-way? Most often people ignore such online ads because there’s already too much of digital content to be consumed on a daily basis. As looking at electronic screens is a part of many people’s jobs, print media is like a breath of fresh air in this digital world because it is easy on the eye. While digital messages are visible one day and gone the next, print offers far a much-prolonged branding opportunity, all for just a one-time investment.

Another huge advantage of printed media is that there is a lot of room for customization as compared to digital marketing. A company can personalize their printed marketing materials in a way which complements their brand identity. Nowadays, a lot of printing companies have adapted web2print solutions which give their clients the freedom to upload their own unique designs. We, humans, are tactile beings and so, we remember something better once we touch, feel and see a printed product. Print also helps to create better business relations. For instance, simply handing out a business card in a meeting/conference can be the conversation starter.

PrintStop, a professional printing service provider, offers wide range of printed marketing products for your company. Be it flyers, banners, brochures, booklets, business cards, banners, posters, or other retail marketing products, PrintStop has it all. They also have web2print solutions. Their business printing solutions named Pro Marketing, Pro Admin and Pro BrandStore have eased the process of corporate printing. It creates a portal for businesses with all their pre-approved products. For organizations spread across 100+ locations, each location can order through their access. The built-in approval mechanism and reports further simplify the corporate printing process.

The online presence of a print business matters a great deal when it comes to attracting clients and customers. Due to the massive outreach of technology and internet services, everyone now prefers ordering things online rather than making a physical visit to the store. The same is the case with printed materials; since everyone is nowadays constantly in front of their laptop or mobile screens, it is an added benefit if your print business is online. Here are some advantages of being an online print business:

1) Improves search engine visibility- The search engine visibility of your print company is a major deciding factor for increasing sales. Studies have proved that 70% of users actually go on to make contact with a company they find listed on a search engine. If you have a user-friendly website, it goes a long way to increase your SEO ranking. A good website attracts new customers from all over the world.

2) Easy accessibility- When your print business is online, it is available for potential customers 24 hours a day. Thus, you'll be selling your printed products even when your store is closed. It also offers instant quotations and an easy ordering process. With an online storefront, people can click or tap photos of products and order them instantly.

3) Cost-effective- Your online print business helps in reducing the overhead cost as you will require less staff and lesser office space. Using web2print software offers your business the complete flexibility to be up and running in double-quick time because the customer queries are resolved in no time.

4) Easy upload mechanism- Having a website for your print business helps display all of your ready-made designs for various printed products. Your customers can easily browse through your designs or can even upload their own designs, giving way for personalization of printed products.

PrintStop, a professional printing service provider, offers a wide range of printed marketing products for your company. Be it admin or marketing products or other branded merchandise, PrintStop has it all. Their business printing solutions named Pro Marketing, Pro Admin and Pro Brandstore have eased the process of corporate printing. It creates a portal for businesses with all their pre-approved products.

Printed marketing materials continue to be prevalent even in this digitalized world. It is an effective marketing tool which can also be used to point people to your website and online store. Every business wants to create a niche for itself and what better way to accomplish that than promoting your business with printed marketing material such as business cards, posters, brochures, flyers, letterheads, banners, etc. Here are 6 benefits of printed marketing material for your business:

1. Affordable- With the advent of a lot of technological advancements in the printing industry, the cost of printing has decreased over the years. As most of the business printing services have invested in new equipment that can operate much more efficiently, there is a comparative cut in the production cost of printed items. For instance, the web2print professional printing services have simplified the printing process, hence making printed marketing materials very much affordable. Especially in the case of bulk orders, businesses can decrease their per-unit price to a great extent.
2. Easy Accessibility- The best advantage of printed marketing materials is that it is portable and does not rely on internet services. While forwarded emails and attachments may get lost in the cluster of other work-related emails, printed products can be saved for later reference and have a wider reach. For example, business cards which are an important market tool can be easily kept in wallets, ready to be used at any given time. There are no fears of online scams when it comes to printed items. The web to print solutions have also made it easy to purchase printed products, everything can now be done with the click of a button.
3. Tangibility- The tangibility of printed marketing materials is a big plus because people normally remember things depending on how they affect their senses. The tactile sense serves a major role in creating lasting impressions and so, printed marketing is a concrete way of advertising your business. The quality of printed material reflects the quality of your business. As everyone consumes a lot of digital content on a daily basis, the popping online ads are subconsciously ignored by them. Printed marketing materials offer a much-needed break from the digital world. The experience of reading a printed brochure is more personal and engaging than simply reading online content.
4. Builds Trust- Printed marketing materials add credibility and professionalism to your business; hence increasing the trust factor between you and your customers. When you chose to print your marketing products, it shows that you’ve made efforts to enhance your brand visibility and creates a good impression. Even studies have proved that out of all the mediums available, consumers tend to trust print more. So, having printed marketing materials will go a long way in garnering customers and ensuring success.
5. Brand Awareness- Considering the heavy competition in the business sector, your company’s marketing strategy should go beyond digital marketing. To make consumers more familiar with your brand and to increase brand awareness, having printed marketing materials is the need of the hour. It allows brands to stand out because print material can have a lasting and a more concrete impression as compared to digital marketing. Also, printed material can be around for days, months or even years. The more people see your logo and brand style on print media, the more likely they are to use your business.
6. Brand engagement- Studies have proved that printed marketing materials engage viewers for a longer period of time and hence have a higher response rate. Print marketing provides an effective way to deliver messages and increase brand engagement. The web2print services offer enough room for customizing the printed products. With branded merchandise, you can create a stronger hold in the industry and also increase customer loyalty.

PrintStop is a professional printing company which offers web2print professional printing services. Their web to print solutions ensures simplified procurement process, brand compliance, centralised control, and hassle-free bill processing. They have three printing solutions viz. Pro Admin, Pro Marketing and Pro Brandstore. They offer wide range of printed marketing products for your company. Be it flyers, banners, brochures, booklets, business cards, banners, posters, or other retail marketing products, PrintStop has it all. They believe in providing as much artistic liberty to their customers as possible. You can either upload your own design or get a custom design made by their in-house design team named Pehchaan. Their built-in approval mechanism and reports further simplify the corporate printing process. Learn more about their solutions at https://www.printstop.co.in/prosolutions/

Printed marketing continues to survive in this digital world and plays an important role as an effective marketing tool. The printed marketing material of your business helps create a positive representation of your brand. If the quality of your printed materials is not good enough, then your customers might think that even your products or services are not of top-notch quality. Choosing professional printing services can be a tough task considering the plethora of options available. Here are 8 tips for choosing professional printing services:

1. Check the quality- While choosing any professional business printing services, your topmost priority should be ‘quality’ of the printed materials because it, in turn, reflects the quality of your business. You should ask for sample printed items and inspect them as the quality of the final print will impact your brand. Especially if you are looking for bulk orders, prior quality-check is of utmost importance. You can view product samples on their website, but an even better option is to ask them for a sample product for checking the paper stock, color consistency and print quality. Shortlist some printings companies and compare their samples to make a better choice.
2. Ensure whether they offer what you need- You want to make sure that the print company you choose has the capabilities to print the products that you require. Firstly, decide on the types of printed products you want for your business and then look out for such a professional printing service that offers them all. Make sure you don’t feel the need to run to different companies for getting various products. Choose such a printing company that offers products ranging from business cards, brochures, calendars, door hangers, envelopes, letterheads, newsletters, banners, posters, stickers, flyers, and labels.
3. Consider the level of customer service- The abilities of a business printing company to communicate effectively with its clients is an important factor to consider while choosing a professional printing service. Make a point to look for a printing company that can manage your project in its entirety, from print, personalization, collation, finishing, binding, storage and fulfillment. It is far more cost-effective and efficient if the same company handles every step. Choose such a printing company that will guide you through the whole printing process and gives you frequent updates.
4. Research about the company's reputation- Do significant research and choose such a professional printing company that has been in business for a significant amount of time. This way, you will have a company that is familiar with the industry and has more expertise in bringing out the best through printed marketing materials. You can go through their website and read through the reviews to get an idea about their credibility. Use social media like Instagram, Facebook, LinkedIn, and Twitter to check on other client experiences.
5. Make sure they are reliable- A very important factor to consider is their response time and ability to accommodate as per your needs. Look out for only those professional printing services which can meet your deadlines irrespective of the quantity and quality of your order. Make sure the professional business printing company you choose is reliable and efficient. It is important to ensure that your printing products will be delivered in a timely manner because any delay in printing would leave a negative impact on your own company’s commitment and schedule.
6. Check whether they are technically proficient- Look out for those professional printing companies which have adapted new technologies like web to print solutions. When choosing professional printing services, it is a big plus if they do a variety of innovative print styles and techniques, enabling you to get creative with your type of design. They should double-check whether your design will work well on the selected format and also be able to accommodate any design and print ideas in the best possible way.
7. Ensure whether they have a good delivery system- Do not commit the mistake of just focusing on printed products and forgetting to cross-check the delivery system of the printing company. All the efforts put into creating the printed items would go in vain if professional printing services do not ensure the safe and efficient distribution of your printed materials. You need professional printing services that have a very established logistics and distribution facility for their printing services. If you are a multi-national corporate company, you should make sure to choose a printing company whose delivery is spread out to all your locations.
8. Get A Quote- Firstly, have a clear budget in your mind and then request a quote regarding your order. It is better to compare the prices offered by your selected printing companies before making the final decision. This will help you choose a business printing company which offers good value for your money.

PrintStop is a professional printing company. Their webs to print solutions simplify the print procurement process. Their printing solutions, Pro Admin, Pro Marketing and Pro Brandstore, will ease your hassles while getting printing products. Learn more about their solutions at https://www.printstop.co.in/prosolutions/