Joe, the dragon, does not like to brush his teeth so each night he does not. His breath is so bad his becomes the smelliest in the family. George, his boy, decides to set up a contest to get Joe to brush his teeth. Will it work?

This is the cutest story about good oral hygiene without being preachy. The illustrations are fabulous. The tale is told through rhyme. I enjoyed this book so much. I love Joe! Perfect for your 2-6 year olds who are learning to read.

Global Oral Hygiene Products Market to value over USD 61 Billion by 2029 end and register a CAGR of over 5% from 2019 to 2029.

Oral hygiene product market refers to products and treatments done in order to amplify oral health and dental hygiene. Rising awareness plays a vital role in the growth of this market.
The increasing consciousness regarding maintaining an aesthetically pleasing smile among consumers is fostering the growth of the global oral care products market. Having witnessed tremendous technological breakthroughs, and the launch of innovative and high-performance products has accelerated the growth of the government. 

Increasing consumer purchasing power and disposable income are promoting the adoption of these products. The cost of the treatments and products restrains the market however, the rapidly rising geriatric population is also leading to a higher demand for oral care products as aged people are more susceptible to dental problems. Furthermore, the growing dental tourism and increasing demand for cosmetic dentistry are augmenting the market.

Extensive research has led to the introduction of new products and ready adoption by the product has helped the market to grow globally. Several initiatives have also helped the market to prosper, initiatives undertaken in order to spread awareness regarding dental hygiene and good oral health. For instance, in 2015, the American Association of Orthodontists (AAO) collaborated with Crest and Oral-B to generate awareness regarding good oral care habits among orthodontic patients.

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By Product Type
●    Toothpaste
●    Mouth Wash & Rinse
●    Teeth Whitening
●    Floss
●    Tooth Brushes
●    Orthodontic Wax
●    Denture cleansers and fixatives
The toothpaste segment is anticipated to be the largest growing segment in the forecast period. Factors such as the rising incidence of dental caries, growing awareness of dental hygiene, and benefits offered by toothpaste are anticipated to witness significant growth during the forecast period.
Mouthwash is anticipated to show lucrative growth over the forecast period owing to its increasing usage for maintenance of oral hygiene.

By Indication
●    Dental Caries
●    Gingivitis
●    Halitosis
●    Periodontitis
●    Peri-implantitis

By Distribution Channel
●    Retail Pharmacies
●    Drug Stores
●    E-commerce
●    Supermarket/Hypermarket

By Region:
●    Europe  
●    North America  
●    APAC  
●    Latin America
●    Rest of World 
The Asia Pacific dominated the market last year and is also anticipated to exhibit the fastest growth. This can be attributed to rising population and growing awareness regarding dental hygiene among the people. Europe held a significant share in the market owing to the growing prevalence of oral diseases, especially in the eastern parts of the region. A massive geriatric population base is also expected to boost market growth.

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Competitive Landscape:  
●    Tier 1 players- established companies in the market with a major market share  
●    Tier 2 players 
●    Emerging players which are growing rapidly 
●    New Entrants  
Firms operating in the market are Procter & Gamble Company; Johnson & Johnson Consumer, Inc.; Colgate-Palmolive; GlaxoSmithKline; Church & Dwight Co., Inc.; Dr. Fresh, LLC; Dentaid; Lion Corporation; and Sunstar Suisse S.A. Major strategies implemented by these companies include mergers and acquisitions, geographical expansions, and new product development. For instance, in 2018, Crest introduced a specially formulated paste with Activated Foam technology called Gum Detoxify, which claims to help in improving gum health.

FutureWise Key Takeaways  
●    Growth prospects 
●    SWOT analysis 
●    Key trends 
●    Key data points affecting market growth  

Objectives of the Study: 
●    To provide an exhaustive analysis on oral hygiene products market based on product type, by indication, by distribution channel and region
●    To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints) 
●    To evaluate and forecast micro-markets and overall market  
●    To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa 
●    To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions 
●    Profiling of companies to evaluate their market shares, strategies, financials and core competencies

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03 May 2019, The global baby oral hygiene market is expected to witness substantial growth over the forecast period on account of the constant product innovation in the oral healthcare and hygiene industry. The manufacturers of oral hygiene products such as toothpaste and toothbrush are innovating to make their products attractive and provide high quality at low cost to meet the rising and continuous demand. The demand for natural and organic products and early oral problems such as tooth decay in children is expected to trigger the demand for baby oral hygiene products. Currently, Europe is dominating the baby oral hygiene market owing to the increased spending power of women and product innovation. The rise in the number of dual-income households in Europe is expected to be another driver of the market in the forecast period.

The oral hygiene market is highly competitive owing to the presence of a large number of manufacturers. The rising trend in the baby oral hygiene market is the increasing focus on packing and packaging. The manufacturers are focusing on developing packages appealing to the customers as well as easy to use. The focus is also on attractive packaging so that the customers can differentiate the products from competitors’ products. Sustainable packaging is also expected to become popular in the forecast period owing to the increasing environmental concerns among consumers. Toothpaste contributes to the largest share of the baby oral hygiene market as it is the easiest way to maintain oral hygiene of babies as consumption of mouthwash can be harmful to them.

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Early Childhood Caries (ECC) is an oral disease in children and comparatively serious than tooth decay. It has a long-term effect on the mental, intellectual and physical well-being of a child. Fluoride prevents this tooth decay in children and water fluoridation is not enough as teeth need other elements such as calcium. Growing consumer awareness about ECC is expected to foster the baby oral hygiene market and increase the demand for oral hygiene products.

The baby oral hygiene market is segmented on the basis of product into Toothbrush and toothpaste. Toothpaste dominates the market owing to the innovation in attractive product packaging such as Disney characters on the container. The rising demand for oral hygiene products, mostly toothpaste, has led the companies to develop high-quality products at a lower price. Companies are innovating to meet consumer requirements and meeting the demand to gain consumer loyalty. Manufacturers have come with various types of toothpaste such as fluoride-based toothpaste, mild gel formula to protect from a cavity, toothpaste with the natural formulae such as real fruit juices and extracts and toothpaste with different flavors to suit the consumer taste. There are various types of toothbrush with mild bristles, gentle bristles, and long bristles. Toothbrushes are made for babies keeping in mind that the brush should not permanently or even temporarily damage the newly formed soft gums of the babies.

The baby oral hygiene market is expected to grow in Europe owing to the increasing focus on innovation and rising spending power of women. Furthermore, the growing dual-income households are anticipated to foster market growth in Europe for the forecast period. North American market is expected to grow owing to the high per capita income of consumers and the growing number of infants as the concept of raising a family is developing among people. The market in Latin America is expected to grow exponentially owing to decreasing incidences of infant mortality and rising consumer income. The economies of most of the countries in the region are developing economies and the concept of the middle class is developing eventually owing to which the market is expected to grow in the forecast period. The Asia Pacific market is expected to grow as the countries in the region such as India and China are densely populated countries. Increasing innovation in product efficacy and awareness among people about oral hygiene by government and manufacturers is anticipated to boost the market growth for baby oral hygiene products in the region. Increasing consumer disposable income and growing population of the region is expected to drive the market of Middle East & Africa.

The key contributors to the baby oral hygiene market are Church & Dwight Co., Inc., Johnson & Johnson, P&G (Procter & Gamble Company), Colgate-Palmolive Company, Pigeon Corporation, and Unilever.

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