It is rightly said that family matters the most in life. Shouldn’t we all make our family members feel special by giving them gifts, not just for their birthdays or anniversaries, but also to show your gratitude. Let your family know how blessed you truly feel for having them in your life. Here are some gift ideas for every family member:

1. Diaries-Diaries are useful for almost everyone. You can gift a customized diary to your siblings studying in schools/colleges or even to your working parents. Keeping a diary helps people reconnect with their own selves So, a diary as a gift will never go wrong.
2. Pens-Pens are needed by everyone. I know you might be thinking how can a pen be a good gift idea? Well, what if you customize it and engrave your family member’s name on it? This makes it sophisticated and yet very much personal. Gift a customized engraved pen to your family members, it will definitely put a wide smile on their faces.
3. Mugs-Who doesn’t have their morning cup of tea/coffee? With a customized mug, you can add some fun in your family members’ morning routine. Every time they’ll have some coffee/tea, it’ll instantly remind them of you. Sounds as a great gift idea, isn’t it?
4. Calendars-It is a given that every household has a calendar. But why to buy those ordinary calendars when you can have a customized calendar with all your family members’ photos on it? A customized calendar is something which you can gift to all of your family members collectively.
5. Backpacks and bags-Of course you might be going on trips with your family. How about gifting personalised backpacks to each of your family members? You can even gift printed paper or tote bags.
6. Photo gifts- Photo gifts are an all-time special gift. Get your family portrait framed and gift it to your family members and keep the memories refreshed forever. You can even get photo magnets or canvas prints.
7. Customized t-shirts-Customized t-shirts make for a great gift idea. Create a theme which suits your family the best and get customized t-shirts printed for your entire family.

PrintStop, a professional print company, offers a lot of products which can be gifted to your family members. Be it photo gifts, bags, engraved pens, diaries, photo mugs, backpacks, customized t-shirts, calendars or passport covers, PrintStop has it all. Their in-house design team Pehchaan helps you to customize these gifts in any way you want to. Also, their price calculator tab lets you keep a check on your expenditure.

Printed marketing materials continue to be prevalent even in this digitalized world. It is an effective marketing tool which can also be used to point people to your website and online store. Every business wants to create a niche for itself and what better way to accomplish that than promoting your business with printed marketing material such as business cards, posters, brochures, flyers, letterheads, banners, etc. Here are 6 benefits of printed marketing material for your business:

1. Affordable- With the advent of a lot of technological advancements in the printing industry, the cost of printing has decreased over the years. As most of the business printing services have invested in new equipment that can operate much more efficiently, there is a comparative cut in the production cost of printed items. For instance, the web2print professional printing services have simplified the printing process, hence making printed marketing materials very much affordable. Especially in the case of bulk orders, businesses can decrease their per-unit price to a great extent.
2. Easy Accessibility- The best advantage of printed marketing materials is that it is portable and does not rely on internet services. While forwarded emails and attachments may get lost in the cluster of other work-related emails, printed products can be saved for later reference and have a wider reach. For example, business cards which are an important market tool can be easily kept in wallets, ready to be used at any given time. There are no fears of online scams when it comes to printed items. The web to print solutions have also made it easy to purchase printed products, everything can now be done with the click of a button.
3. Tangibility- The tangibility of printed marketing materials is a big plus because people normally remember things depending on how they affect their senses. The tactile sense serves a major role in creating lasting impressions and so, printed marketing is a concrete way of advertising your business. The quality of printed material reflects the quality of your business. As everyone consumes a lot of digital content on a daily basis, the popping online ads are subconsciously ignored by them. Printed marketing materials offer a much-needed break from the digital world. The experience of reading a printed brochure is more personal and engaging than simply reading online content.
4. Builds Trust- Printed marketing materials add credibility and professionalism to your business; hence increasing the trust factor between you and your customers. When you chose to print your marketing products, it shows that you’ve made efforts to enhance your brand visibility and creates a good impression. Even studies have proved that out of all the mediums available, consumers tend to trust print more. So, having printed marketing materials will go a long way in garnering customers and ensuring success.
5. Brand Awareness- Considering the heavy competition in the business sector, your company’s marketing strategy should go beyond digital marketing. To make consumers more familiar with your brand and to increase brand awareness, having printed marketing materials is the need of the hour. It allows brands to stand out because print material can have a lasting and a more concrete impression as compared to digital marketing. Also, printed material can be around for days, months or even years. The more people see your logo and brand style on print media, the more likely they are to use your business.
6. Brand engagement- Studies have proved that printed marketing materials engage viewers for a longer period of time and hence have a higher response rate. Print marketing provides an effective way to deliver messages and increase brand engagement. The web2print services offer enough room for customizing the printed products. With branded merchandise, you can create a stronger hold in the industry and also increase customer loyalty.

PrintStop is a professional printing company which offers web2print professional printing services. Their web to print solutions ensures simplified procurement process, brand compliance, centralised control, and hassle-free bill processing. They have three printing solutions viz. Pro Admin, Pro Marketing and Pro Brandstore. They offer wide range of printed marketing products for your company. Be it flyers, banners, brochures, booklets, business cards, banners, posters, or other retail marketing products, PrintStop has it all. They believe in providing as much artistic liberty to their customers as possible. You can either upload your own design or get a custom design made by their in-house design team named Pehchaan. Their built-in approval mechanism and reports further simplify the corporate printing process. Learn more about their solutions at https://www.printstop.co.in/prosolutions/

Printed marketing continues to survive in this digital world and plays an important role as an effective marketing tool. The printed marketing material of your business helps create a positive representation of your brand. If the quality of your printed materials is not good enough, then your customers might think that even your products or services are not of top-notch quality. Choosing professional printing services can be a tough task considering the plethora of options available. Here are 8 tips for choosing professional printing services:

1. Check the quality- While choosing any professional business printing services, your topmost priority should be ‘quality’ of the printed materials because it, in turn, reflects the quality of your business. You should ask for sample printed items and inspect them as the quality of the final print will impact your brand. Especially if you are looking for bulk orders, prior quality-check is of utmost importance. You can view product samples on their website, but an even better option is to ask them for a sample product for checking the paper stock, color consistency and print quality. Shortlist some printings companies and compare their samples to make a better choice.
2. Ensure whether they offer what you need- You want to make sure that the print company you choose has the capabilities to print the products that you require. Firstly, decide on the types of printed products you want for your business and then look out for such a professional printing service that offers them all. Make sure you don’t feel the need to run to different companies for getting various products. Choose such a printing company that offers products ranging from business cards, brochures, calendars, door hangers, envelopes, letterheads, newsletters, banners, posters, stickers, flyers, and labels.
3. Consider the level of customer service- The abilities of a business printing company to communicate effectively with its clients is an important factor to consider while choosing a professional printing service. Make a point to look for a printing company that can manage your project in its entirety, from print, personalization, collation, finishing, binding, storage and fulfillment. It is far more cost-effective and efficient if the same company handles every step. Choose such a printing company that will guide you through the whole printing process and gives you frequent updates.
4. Research about the company's reputation- Do significant research and choose such a professional printing company that has been in business for a significant amount of time. This way, you will have a company that is familiar with the industry and has more expertise in bringing out the best through printed marketing materials. You can go through their website and read through the reviews to get an idea about their credibility. Use social media like Instagram, Facebook, LinkedIn, and Twitter to check on other client experiences.
5. Make sure they are reliable- A very important factor to consider is their response time and ability to accommodate as per your needs. Look out for only those professional printing services which can meet your deadlines irrespective of the quantity and quality of your order. Make sure the professional business printing company you choose is reliable and efficient. It is important to ensure that your printing products will be delivered in a timely manner because any delay in printing would leave a negative impact on your own company’s commitment and schedule.
6. Check whether they are technically proficient- Look out for those professional printing companies which have adapted new technologies like web to print solutions. When choosing professional printing services, it is a big plus if they do a variety of innovative print styles and techniques, enabling you to get creative with your type of design. They should double-check whether your design will work well on the selected format and also be able to accommodate any design and print ideas in the best possible way.
7. Ensure whether they have a good delivery system- Do not commit the mistake of just focusing on printed products and forgetting to cross-check the delivery system of the printing company. All the efforts put into creating the printed items would go in vain if professional printing services do not ensure the safe and efficient distribution of your printed materials. You need professional printing services that have a very established logistics and distribution facility for their printing services. If you are a multi-national corporate company, you should make sure to choose a printing company whose delivery is spread out to all your locations.
8. Get A Quote- Firstly, have a clear budget in your mind and then request a quote regarding your order. It is better to compare the prices offered by your selected printing companies before making the final decision. This will help you choose a business printing company which offers good value for your money.

PrintStop is a professional printing company. Their webs to print solutions simplify the print procurement process. Their printing solutions, Pro Admin, Pro Marketing and Pro Brandstore, will ease your hassles while getting printing products. Learn more about their solutions at https://www.printstop.co.in/prosolutions/

Printed marketing materials build trust and reinforce your brand identity, and are tried and tested methods that are as effective as digital marketing. So, a wise entrepreneur will never ignore the importance of corporate printing needs. There are a lot of business printing services that offer a wide range of printed products, but it is upon the entrepreneur to make the best out of them and get an end result of beautifully designed and effective corporate printed products. Here are seven tips to consider while printing your marketing material:

1. Be consistent – For instant recognition and brand consistency, it is important to have uniform printed marketing materials. Every printed product, like business cards, letterheads, brochures, banners, etc, should have the same logo, design, typography, design, themes, and colors. Your customers and clients identify you through your marketing materials and so, it is essential to be consistent while designing your printed marketing products. Branding on printed marketing material should also be consistent with your website. 

2. Branded merchandise - Promotional products and complimentary gifts are an important marketing tool as they increase brand loyalty. In order to build your brand, it is a smart choice to have branded merchandise. Be it pens, apparels, mugs, calendars, diaries, desk pads, notepads, etc, every branded product goes a long way to increase your sales. A major advantage of using promotional material is that it lends brand recognition and customer engagement.

 3. Keep it Simple – The primary aim of printed marketing materials is to advertise your company and the safest option to accomplish it is to keep things simple. If you include too many details or use a lot of fonts and colors, it might distract or confuse the customers and make them lose their focus from the actual content. Usually, people have a shorter attention span and even lesser time at hand, so create and design your marketing items in a way that it gives a gist of your business and your brand values.

4. Do not compromise on quality – Your printed marketing materials speak for your company; they reflect your brand values. And so, high-quality printed marketing materials leave a good first impression and grab the attention of customers. The higher the quality, the better the impression you will make. If you compromise on quality to cut on the prices, you could create a negative perception of your brand, and that is the last thing you want your marketing materials to do

5. Choose experienced designers - Add a ‘wow’ factor to your marketing materials by seeking help from professional designers. Nowadays, web2print professional printing services are on a rise. These web to print portals have their own professional team of designers who know how to make your products look appealing.

6. Have a budget – It is important to have a pre-planned budget before you set out to print marketing materials. Knowing your budget will help you choose well and will also stop you from inconsiderate spending of your money.

7. Be creative – If you want to stand out from your competitors, your printed marketing materials need to stand out. The only way to achieve this is to be creative enough to create a niche for you in this fierce competition. Do not hesitate to experiment or let out your creative flares, because the more unique are your printed products, the more is your brand visibility.

PrintStop, a professional printing service provider, offers a wide range of printed marketing products for your company. Be it flyers, banners, brochures, booklets, business cards, banners, posters, or other retail marketing products, PrintStop has it all. They believe in providing as much artistic liberty to their customers as possible. You can either upload your own design or get a custom design made by their in-house design team named Pehchaan. Their business printing solution named Pro Marketing has eased the process of getting printed marketing materials for your business. It allows a business to create an online portal with all marketing products. For organizations spread across 100+ locations, each location can order through their access. The built-in approval mechanism and reports further simplify the corporate printing process.