To enhance your app, gathering customer feedback is crucial. This article is going to point out how you can improve the application with customer feedback.

The mobile app development process not only involves the investment of money but also involves the investment of effort and time. Even after working hard for developing an app, many apps fail to create a successful impression on the users’ minds.

Why? Well, most of the time the reason is failing to understand what the app users want. Hence, collecting customer feedback is crucial for making an app successful.

Let’s dig into why customer feedback is important.

With the customer feedback, you can steer the app roadmap so that you can make meaningful changes without the guessing game. The more you get customer feedback, the better you can understand your users’ behaviour as well as expectations from your application. Thus, when you replace the guesses with real-time data, it can make a huge difference to the app’s success.

Steps to add a feedback module to an app

This is basically a three-step process.

• First, you need to ask your app developers to design and develop the User Interface for the feedback entry. The app users can see the front end. Hence, the design has to be compelling so that it can offer a smooth user experience. You need to pay attention to the logical operation and data analysis features for the back-end.

• To manage the feedback data, your app developers need to develop and design the backend system. Well, as the aim is to collect feedback, the front-end development cost is relatively lesser than the backend development here. This backend should feature management and analysis capabilities for a huge amount of collected feedback.

• Now that you have collected the customer feedback, analyse those data and extract the necessary information. According to the received feedback, you can make further enhancements to your app. Also, you can respond to the user feedback to let them know their feedback is valuable.

Multiple ways to gather app users’ feedback

• Rich-content feedback

Yes, users are quite aware of textual feedback. How about making it a bit interesting?

Let users express their thoughts by integrating images, texts, voices. Interestingly, from any part of the mobile app, users can give feedback. This will definitely encourage the users to give their valuable feedback.

• Surveys

You can use questionnaires of targeted and short questions having multiple-choice answers to conduct a survey. Why would this be effective? Well, the app users will not have to type long feedback texts then.

• Third-party feedback tool

If you use such tools, you will get different types of interfaces for app feedback along with a bunch of powerful features to manage the huge backend data.

• Personalised email

If you are looking for a low-cost method for collecting users’ feedback, personalised email can be a good choice. If you are on a budget constraint and have short development time, go for this approach.

Well, irrespective of a comment being positive or negative, you should always give an instant reply. It will help to improve the customer satisfaction factor.

Your app users will know that their feedback is important to you and you are working on to make further app enhancements according to their feedback. It will not only increase the user engagement with your app but will also improve the overall app experience.

Johan Smith is an experienced app developer, who is presently working with GetAProgrammer, one of the leading firms in the sector of mobile app development in Sydney. Be it consultation, strategy building, app development, support or maintenance, reach the best app developers in Australia at GetAProgrammer and find the most feasible solution.

CRM Software applications have provided much-needed assistance to manage and grow businesses with regard to retaining customers. Whether it concerns with customer records or access customer information, Customer Relationship Management has proved to be of great help.

However, most businesses fail to realise the real potential of these systems leading to remorse. CRM is more like a catalyst that can only drive business to profit if the software is applied well, Else, it becomes futile to install such a system and affects the customer relationship domain.   

Here are some of the enlisted measures on how to fix and run a failing CRM:

• Sales Estimation

Unpredictable sales occur when the sales representative has little or no information on when and how to close a deal. Having a CRM software just to feed lead details is not enough to bring in profit unless the sales team can use it properly. You may also face a prominent sales drop if there is poor reporting system or there is no proper sales process to follow.

Luckily, Salesforce works on these drawbacks, ensuring business owners with simple and comprehensive CRM system even if they are new to it.

• Number Of Prospects

Prospecting becomes valueless when you fail to attend your fresh leads because you are busy serving your existing clients. Both types of customers should be handled in a balanced manner. And, the best way is to find and attract newer leads while retaining the existing ones at the same time.

Failing to do so prevents the leads from entering into the sales pipeline, thereby reducing the customer base and thus sales.

• Effective Prospecting Strategy

When prospecting starts failing, it not only affects the sales structure but also puts down the company conversion rate. It may be due to the poor core value propositions, marketing schemes and criteria of the organisation. Thus, a proper analysis of all the sales related activities must be done regularly. This would also help in the early detection of an issue in the sales pipeline(if any).

Well, things are now much feasible with Salesforce, as it one of the few such platforms that support proper sales optimisation with a scalable CRM solution.

On A Closing Note

Sustaining a meaningful customer relationship with a robust and updated CRM software that integrates client-centric events is important. But again, it is not that owning such a system will work on its own to bring your more leads and sales. Make sure to provide prompt and efficient customer care addressing their bespoke demands.

Last but not the least, partner your CRM development project with a reliable expert only. GetAProgrammer is a leading CRM app development firm that helps its clients with the best Salesforce consultant in  Sydney.

This article will be explaining the true and compelling reasons to go for Salesforce development for having a tailored CRM solution if a business wishes to earn for customers and provide them with satisfying experiences.

Certainly, everyone is now aware of the potential of Salesforce as a CRM and how it aids businesses to ‘earn loyal customers’. While there are plenty of platforms for CRM providing the basic functionalities for effective management of sales, Salesforce comes with some broader functionalities. It is the depth of Salesforce functions, which include everything from automating sales to building a pipeline with widespread campaigning.  While Salesforce is designed stringently to help businesses sell faster and in a smart way, here is a quick glance at the most compelling reasons for you to opt for Salesforce when thinking of investing in a CRM.

 

Consistently grabbing the market share

Yes. The market figures say that Salesforce is the leader in CRM which is consistently taking up bigger share in the market, surpassing SAP, Oracle and even Microsoft.  So, responding to what market trend speaks, it is justified to pick Salesforce. Its growing market share is a sheer testimony that the CRM platform is getting better in functionality and that’s why more businesses are using it.

Ease in functionality

Most companies want a CRM software that is pretty simple and quick to operate. There’s no point of wasting time in learning about all the technicalities first and then using the software for the actual results. Salesforce is the easiest CRM known. From navigating each of its functions or modules to collaborating with other teams and connecting with customers, it makes everything easy for the users.

Customise as per the altering needs

Whether your business adds up some processes or grows its customer base, your CRM will be needing more functions to cover their needs. Adding up new modules, features or custom process fields to your existing CRM is that simple and your Salesforce consultation partner can do it in a flick!

Offers an efficient way of reporting

Salesforce is perhaps the most advanced CRM which offers some powerful tools for data collection, analysis and reporting. With its inbuilt reporting facility, the sales and marketing teams could save up the time that earlier invested in pulling out market insights, statistics and different customers data.

Not to worry for integrations with other systems

Salesforce is essentially built with a well-documented API and so integrating it with the company’s existing IT infrastructure or other API systems possible and easy. Thus, you can easily map all of your sales processes onto the CRM, without causing it to interrupt with other systems.

The bottom line is that Salesforce is getting stamped as the most effective CRM to help businesses grow their sales and better manage customer services. Since the day of its inception, it is committed to excellence with its hosts of features and benefits. So, looking no further and contacting some expert Salesforce consultation and implementation partner can help you achieve your CRM goals.

Johan Smith is an expert Salesforce consultant in Sydney, who is associated with GetAProgrammer, a pioneered software development firm for ERP and CRM for more than 8 years. In his free time, he makes effort to go for rigorous studies on the CRM trends and bring out informative writeups for people in the industry.