The New Year has already begun and we are sure that you would have been already prepared for digital marketing this year. But, are you ready with the digital marketing trends for this year?

Well, that could be tricky because we all are not on the same page. There are numerous marketing trends that have changed and we do not know about them. You might notice marketers speaking of the voice search marketing to take over in the coming years but this is something we already know!

We need something that people do not know about and here are the digital marketing trends that you should know this year to make sure you are doing the right marketing.

Let’s talk about it!

Customer-centric approach

Since its advent, marketing has changed so much that it is difficult to figure out which technique to trust. Customer experiences are given much more important than any other aspect. Being into business, when you put your focus on offering the right services you do not have to take care of calling customers, they come to you with the quality of your services.

Online product descriptions, portfolios and other information about the business have made sure that the business does not have to explain their services or products.

Also, this is the time when customers do their own research; they do not trust business unless they are sure of what they say. Now, here comes something great and the tricky part basically. Nobody wants to know how many clients you have or how old are you; your company’s name should be enough. Your marketing strategy, your social media profiles, and engagement will speak for your business.

Visual content

Where voice search has already taken over, visual content is gaining more popularity as well. Readable content is not something that people are using more but the visuals are capturing more and more eyes.

Researchers have found out that the visual content has more views than the plain text and it can get you more engagement than the other posts. It is known that people can connect with the visitors but regular content does not catch many eyes.

Visualize the data and statistics; yes you must do it. If you have any interesting stats, you must put that into interesting visuals and you are sure to catch eyes in a minute.

Personalized marketing

How about personalizing your data or statistics?

It will let you connect with your visitors in no time. Even the promotional emails start with our names so why not the other mediums. We are flooded with emails every day be it from the fashion brand or an eCommerce store, we mostly ignore it. Why? We ignore them because we cannot connect with the posts so, personalization is important. When we see… “Hey Matt, how are you doing today?”

It is something that we could connect with; don’t you think so?

Personalized marketing messages would do the job in less time.

Alternative communication channels

Emails, messaging, calls, boring chatbots are all done!

Bring in something new that interests your audience and give them all the information in place. Introduce interactive chatbots that are also connected with Facebook and Instagram which makes it easier for the users to talk to you.

Users like easy and convenient marketing; they need a platform where they could connect with the business in no time with less trouble.

Go live!

More than $75 billion is expected to be the worth of the live video industry in the next year. It’s gaining incredible popularity and as compared to regular videos, going live is three times popular. Pre-recorded videos are going out-of-trend because it’s time to go live.

There is no denying the fact that videos are much more popular than any other medium but going live is better.

Conclusion

Digital marketing trends have been changing lately but working upon it is what we must focus upon. There are numerous marketing trends that we believe we should talk about but few are important to be noted. Focusing on the right marketing strategy can lift up your business in less time but it is important to keep up with the changing trends. Planning to try our digital marketing services?

Call us and let us know your requirements.

FOR ORIGINAL SOURCE – https://www.netqubeprojects.com/blog/the-most-unknown-digital-marketing-trends-you-need-to-know-in-2020/

There are several Digital Marketing Company in India using the best strategies to enhance the business in the Digital World.

Some Best Strategies are as follows:

Search Engine Optimization

Research for keywords related to the business goals using Keyword Research Tools such as Keyword Planner, Keywords Everywhere, etc. Optimize the website by On-Page Optimization., focus on all Search Engines, claim GoogleMyBusiness. Build links in all online directories, do Q & A submission on relevant questions. Usage of content is much important in Link Building, use unique content. Spend time in blogging, link your sites in the guest blogs. Join relevant discussion such as forums, social networks, etc. Optimize your website as mobile responsive. Use Remarketing Google Ads and rich snippets to drive traffic on the website. Best Website Development Company also offers SEO service, social media marketing, etc.

Content Marketing

Write useful, valuable content for the blogs. Uses research, case studies, reports, survey findings in the Blog. Utilize Guest Posting, Infographics, question format contents to reach the target audience. Update blogs regularly to boost rankings and traffic. Use Video content to get more impressions.

Social Media

Start Promotion on all active social media channels. Join Groups on Social Media to generate more visibility. Conduct contest on social media, get reach on the targeted audience. Use relevant trending hashtags, start campaign ads. Respond to the Users comments. Link one social account with another. Several companies were willing to offer social media marketing service.

Domain Authority

Moz developed the Domain Authority. Domain Authority is a metric Score of Website Domain. It ranges from 1 to 100 based on the value of the website domain. It has Great Importance in Search Engine Optimization.

Strategies to Improve Domain Authority

Boost Dwell Time

Dwell Time is the duration of the visitors staying on the website without a sudden back. Google gives more importance to this Dwell time. To Increase the dwell time, show related post in every blog, share blogs regularly with 2000+ words, do interlinking regularly, utilize impressive and good content with video, etc in the Targeted Page. It leads to better user experience, drive traffic and increase domain authority of the website.

Link Building

Link Building plays a vital role in improving the Domain Authority value of a website. Link Building is the Best Strategy in Digital Marketing. Some tactics for Link Building are as follows:

• Guest Blogging: Bloggers are the best key for Link Building. Write blog only on authoritative sites with amazing content. Promote your blogs and include content about top bloggers in your Post.
• Infographics: Content type is another important thing. People like images with content than pure text content. Use Infographics because it is the trending content type. Create Infographics with correct data and promote it on Social Media Platforms.

Remove Toxic Backlinks

Toxic Backlinks are the links affects the website. Paid Backlinks is the Example of the Toxic Backlink. If Google notices that the website has a high number of Toxic Backlinks, then it decreases the DA value of the Website. So remove the Toxic Backlinks.

User-Friendly Website

Make the website as User-Friendly by using Call To Action Button, Highlighted Keywords, use Navigation Buttons.

Generate Natural Backlinks

Utilize White Hat SEO Strategies and generate a high number of natural backlinks with relevancy. Seo is the Best Marketing Strategy. Generate Backlinks on relevant sites; it leads to improving your Domain Authority Value of Website.

Before You Getting Started Link Building, You Make Sure About On-Page Optimization.

By Strong On-Page Optimization, you may shine as Top Ranking site in SERP (Search Engine Result Page).

Some Important Things:

• Make sure having Good Content in Site – Garnish Your Site with Better and Different Content.
• Make sure do not have 404 Error – Improve usability without any errors and check whether all links are working properly or not.
• Make sure of your pages are indexable – Check robots.txt file for Crawling.

In Search Engine Optimization, Off-page Optimization plays a vital role because it increases backlinks and also Organic Traffic.

Link Building Techniques:

• Use Social Media Strategies – Share Your Blogs and Images with Links in your Business Page to get Organic Traffic and Backlinks.
• Use Influencers – Approach Influencers to use your sources and links in their articles. It leads to exposing your Brand and Increases Backlinks.
• Quora – Quora is the best place to build your authority and get new ideas. Use links when interaction in Quora.
• Competitors Analysis – Find Competitor of your target keywords and their Backlinks sites. Various Tools are there for finding competitors backlinks such as SeMrush, AHref, etc.
• Blogs – Publish a Blog with links in Other sites. It lead to increases new users.
• Forums – Join in forum relevant to your site and generate Backlinks there by the use of Signature.
• Search Operators – Utilize Google Search Operators to find Various Backlink Submission site.
• Broken Links – Find your Expired Backlinks through Google Search Console and fix the broken links.

Several Companies provide Digital Marketing Services, Approach them to Expose Your Business Online.

E-commerce website

E-commerce refers to the selling & Buying Products over the internet. Through E-commerce website People can buy their requirements from home. Best website development company is available to develop top e-commerce websites.

Must-Have Features in E-commerce Website

• Ease of use

• High-Resolution Photos and videos

• Mobile friendly

• User reviews

• Special Offer

• Wishlist

India is Developing towards E-commerce Market. Internet users of India rapidly increasing day by day. E-commerce Industry is growing very fastly. A lot of Best Web Design Company develops the famous e-commerce websites.

Reasons for the importance of E-commerce website

Global Market – By the e-commerce website, the Business reach out over the world.

Online Shopping – People buy a product what they want and when they need through the e-commerce website.

Brand Awareness – Customers believe in products with full details. E-commerce website leads to increase brand awareness for the business.

High Conversion Rate – In an E-commerce website, there is a possibility to view all the features of product and services. Customers buy products without the confusion of any products.

Convenience – Nowadays, People prefers online shopping than spending hours in Physical stores.

Best Tool for Develop E-commerce Website

• Woocommerce – plugin in WordPress

• Magento

• Drupal

• Bigcartel

• Zencart

• Prestashop

After Development of E-commerce Website for your business, you have to promote your business in Digital World. For that purpose, you may approach Best Digital Marketing Company in India.