Hong Kong: This year, Treacle, has announced the production of a hyperrealistic hologram system named Miirage. The video production agency Sydney, with businesses spanning across the Asia-Pacific region, is looking to introduce a never-before-seen virtual presenting platform that can provide holographic video content even in brightly lit environments such as shopping malls and convention venues. Miirage is said to fill the void in the market for photorealistic, audiovisual installations. Equipped with bass-heavy, self-contained audio system and immersive, high-resolution, visual panels that are uniquely scalable, this piece of cutting-edge, industry-leading technology aims to serve the advertising and marketing needs for brands to reach target customers through three-dimensional, visually stunning animations.

Miirage is applicable to a wide assortment of entertainment, educational and corporate uses:

● Event launches: Miirage is perfect for launch events of products and blockbuster movies. Customisable for brands, Miirage can gain traction from the media and influencers online in no time.

● Fashion shows: Miirage is equipped with an audience view camera to allow viewers to interact with the holographic content. Viewers can pick the items they like, Miirage is simply the best choice for retail marketing.

● Celebrity performances: With celebrities’ holograms created for virtual concerts and fan meetings, the celebrities can easily travel across the globe through their avatars in Miirage.

● CEO speeches: Miirage has a small footprint, it could be easily transported between venues as it occupies little space.

● Viral marketing campaigns: With a smart marketing strategy, Miirage’s photorealistic display is built for social media.

There are other uses as well, like seasonal celebrations, virtual exhibits and art installations, and many more.

About Treacle: Treacle, with Film Studio Sydney, Hong Kong and Bangkok, is a global creative agency founded by a group of Post Production Sydney specialists. It is dedicated to helping a wide range of brands reach their target audience and win over customers with quality video content and smart marketing campaigns. For more information on Treacle and Miirage, you can visit https://www.treacle.media/.

Original Source: https://bit.ly/2QIPpuc

Howdy netizens! I bet you have started your day scrolling in Instagram and Whatsapp stories or have gone through a spree of Snapchat and Tiktok video suggestions. Each day countless video content grabs your attention, and it is evident enough to prove the dominance of virtual videoes.

Social media marketing is where leading brands lock horns these days with their catchy advertisements. The ultimate goal is to cover up the millennials and i-generation tweeps and to taunt them to be their long term potential customers.

The days when a video production company used torrid horizontal shooting techniques are no more. Availability of budget smartphones and video recording gadgets like go-pro have simplified and revolutionized the people's perspective of making a quality video and advertising a product. Display boards, hoardings, and even standout advertisements have changed the orientation, from 180° to 90°.

Might you think that's a downgrade? Definitely no!

Why Opt For a Vertical Video For my Advertising?

Before we sneak in more on the pros and cons of vertical videography, it’s a must to know the basics. A video shot on portrait mode with an aspect ratio of 9:16 than the usual 16:9 is called a vertical video. These types of content are taller than being wide. Vertical videos are shunned mainly by professionals before the arrival of Generation-Z.

It's convenient and easy to operate mobile in a single hand when held in portrait mode, and this is why vertical videos generate more traffic.

With most of the motion pictures in existence sincerely following the culture of horizontal video-shoot and telecast, like cinemas and tv shows, it's going to be a tough task to adapt to this latest trend. The sudden spike of popularity for vertical content forced social media behemoths like facebook, youtube and Instagram to alter their source codes. And as a result, the viewers are guaranteed an immersive video experience.

Thus, the conceptualization of vertical content for marketing also becomes a grand success from being left out and sulked.

Ups and Downs of Vertical Video

Thumbs Up For

• Easier one hand accessibility.
• Higher audience reception due to smartphones.
• Vertical display boards and posters are more spacious and deliver the advertisement crispy.
• Leading the standards of picturization with the broad aspect ratio of 9:16.
• It provides a unique style and naturally appealing outlook.
• Less investment and higher ROI.
• Enhancing creativity and quality of vlogging.
• No sophisticated imaging device is required. You can even shoot with an excellent mobile phone.
• Vertical video easily fits in any social media platforms.

Thumbs Down For

• Limiting the field of vision. Needs quick visual adaptability for a new user.
• Vertical shooting limits the application of angles and sceneries.
• Highly challenging and required a lot of effort.
• Some video players don't work with this format, and hence they can't fit in in some scenarios.
• Lack of space for a broad message to be displayed.
• It looks poor and terrible if proper technique is not employed.
• Not suitable for wide-angle coverage.

The Takeaway of Vertical Video Syndrome

Though there are many claims that vertical videos are not friendly, they are still the most engaging format in social media. As intense as the social platform, video production companies choose vertical videos as an efficient method to express their market presence of their clients. And this is where Myoho stands out as a phenomenal Melbourne Video Production Agency.

Myoho is a team of creative nerds creating impactful marketing vlogs and no wonder they have managed an enormous customer base over a short span. If you need to know more about vertical video advertising and how they can benefit your business, you can schedule a strategic phone call from their experts. You can also visit their website for more details.

You may well ask why one should engage a professional Melbourne video production agency for corporate videos when you can shoot extremely good videos with a smartphone. There are reasons to use professional services for your business videos. Read on to know more.

Lots of Pre-Production Planning

It is easy to grab footage with a smartphone and upload it. You will not know the difference in quality and how much of an impact it has on viewers until you look at a truly professionally made video by Melbourne video production agency. Videos for business are meant to serve a purpose: promote business and generate revenue. If you want to achieve these goals and have videos that convince viewers then a lot of pre-production planning goes into it. Factors such as the taste of the target audience receive due consideration. Then there is the presentation itself and treatment that must be considered with care. Video production planning may start from the video promotion end. The video production and promotion agency usually takes into account all related issues that go into pre-production. This done a script comes up, is modified and a shoot is planned either on location, in-studio or in the field. As a client, you get to see all that goes on behind the scenes and understand what it takes to produce videos that get results.

The Shooting

Capturing footage is a meticulous process, usually carried out with the help of 4K or Full HD handycams. You will see one or two or even more camera operators capturing footage from various angles. The scene is lighted professionally. The video shooting follows a meticulously crafted script to deliver top-notch professional-quality video. Post-production is where it is all stitched together with perfect audio.

Perfect audio
Audio is important, very important for videos otherwise videos lose impact, especially interviews and conversations. This is where professional Melbourne video production agency stands out by capturing live audio and syncing it with video track to give crystal clear audio quality. It makes a world of difference to the impact the video has on viewers.

Promotion

Simply producing a video is but one side of the coin from the business promotion perspective. When you have a Melbourne video production agency you get twin services: video production backed by video marketing. You do not have to worry about where to post your video and how to get people to view them. They do it all for you and you start receiving inquiries and business flourishes. Videos, incidentally, have also helped create reputations for business owners whose interesting interviews and talks can be impressive if produced by the right people.

The prime goal of the video is to get more business and have more customers. Forget about smartphone videos if you want to impress buyers. Think of MyOho Video Production professional Melbourne video production agency to help you craft world-class videos that will get you the hoped-for outcomes.

MyOho Video Production offers broadcast-quality corporate video production services to businesses throughout Melbourne and Australia.