Gone are the days when businesses just used to make commercial, promotional videos consisting of their business story. Today, the horizons of commercial video production Melbourne around has expanded to the extent that none of us ever imagined. These trends are a hint that when it comes to video production, it is only limited by our imagination.

Here is what the commercial video production agency is going gaga over.

• Looped Videos

In video production, today, looped videos are also becoming more popular. Depending on the site where you publish and exchange video footage, looping is now a regular feature most of the time. However, it is a crucial consideration in terms of your production. Is your video visually appealing or motivating at nearly every turn? Would someone scrolling come across it halfway through, only to have to wait for it to restart?

It's also critical that looping videos be kept as brief as possible. The goal of looping video is to create something that can be viewed multiple times in a fair length of time.

• Animated Explainer Videos

One of the most effective marketing strategies has always been animation since the time when it was first debuted on our television screens. It became the inspiration of how animation can help create a strong brand image and stay in the minds of customers. Animated videos are still used by many firms across the world to artistically promote their products and services.

An increase in the popularity of animated videos is anticipated to become one of the major trends even in 2022.

• Live Video Streaming

It's no secret that in today's world of digital marketing, social media reigns supreme. Social media provides a simple approach to reach a big audience with promotional material. However, the competition is fierce, and your bids may go overlooked. To begin selling your products or services on social media, you must first capture your audience's attention.

Live videos are prioritized on social media, with users receiving notifications and being invited to participate in a real-time event. As a result, it's a fantastic method to stand out.

• Shoppable Videos

Shoppable videos are another significant video marketing idea that will hit us in 2022 for sure. They enable customers to purchase things on the spot. A button in these videos directs viewers to a store where they may quickly make a purchase. These videos are mostly utilized on social media and have grown to become one of the largest online marketplaces.

After watching your video no need to manually hunt for the goods; click on the product in the video, and you would directly end up on the landing page!

• 360° Video

A totally immersive experience via 360° video has been made possible thanks to advanced technologies. With the use of AR and VR, marketers can produce genuinely incredible videos or display a venue, showroom, or event in a way that is incredibly memorable.

At the moment, 360-degree interactive video is all the rage and will be so in promotional video production Melbourne for upcoming time too.

Source: 5 Current Trends To Follow In Commercial Video Production

Howdy netizens! I bet you have started your day scrolling in Instagram and Whatsapp stories or have gone through a spree of Snapchat and Tiktok video suggestions. Each day countless video content grabs your attention, and it is evident enough to prove the dominance of virtual videoes.

Social media marketing is where leading brands lock horns these days with their catchy advertisements. The ultimate goal is to cover up the millennials and i-generation tweeps and to taunt them to be their long term potential customers.

The days when a video production company used torrid horizontal shooting techniques are no more. Availability of budget smartphones and video recording gadgets like go-pro have simplified and revolutionized the people's perspective of making a quality video and advertising a product. Display boards, hoardings, and even standout advertisements have changed the orientation, from 180° to 90°.

Might you think that's a downgrade? Definitely no!

Why Opt For a Vertical Video For my Advertising?

Before we sneak in more on the pros and cons of vertical videography, it’s a must to know the basics. A video shot on portrait mode with an aspect ratio of 9:16 than the usual 16:9 is called a vertical video. These types of content are taller than being wide. Vertical videos are shunned mainly by professionals before the arrival of Generation-Z.

It's convenient and easy to operate mobile in a single hand when held in portrait mode, and this is why vertical videos generate more traffic.

With most of the motion pictures in existence sincerely following the culture of horizontal video-shoot and telecast, like cinemas and tv shows, it's going to be a tough task to adapt to this latest trend. The sudden spike of popularity for vertical content forced social media behemoths like facebook, youtube and Instagram to alter their source codes. And as a result, the viewers are guaranteed an immersive video experience.

Thus, the conceptualization of vertical content for marketing also becomes a grand success from being left out and sulked.

Ups and Downs of Vertical Video

Thumbs Up For

• Easier one hand accessibility.
• Higher audience reception due to smartphones.
• Vertical display boards and posters are more spacious and deliver the advertisement crispy.
• Leading the standards of picturization with the broad aspect ratio of 9:16.
• It provides a unique style and naturally appealing outlook.
• Less investment and higher ROI.
• Enhancing creativity and quality of vlogging.
• No sophisticated imaging device is required. You can even shoot with an excellent mobile phone.
• Vertical video easily fits in any social media platforms.

Thumbs Down For

• Limiting the field of vision. Needs quick visual adaptability for a new user.
• Vertical shooting limits the application of angles and sceneries.
• Highly challenging and required a lot of effort.
• Some video players don't work with this format, and hence they can't fit in in some scenarios.
• Lack of space for a broad message to be displayed.
• It looks poor and terrible if proper technique is not employed.
• Not suitable for wide-angle coverage.

The Takeaway of Vertical Video Syndrome

Though there are many claims that vertical videos are not friendly, they are still the most engaging format in social media. As intense as the social platform, video production companies choose vertical videos as an efficient method to express their market presence of their clients. And this is where Myoho stands out as a phenomenal Melbourne Video Production Agency.

Myoho is a team of creative nerds creating impactful marketing vlogs and no wonder they have managed an enormous customer base over a short span. If you need to know more about vertical video advertising and how they can benefit your business, you can schedule a strategic phone call from their experts. You can also visit their website for more details.

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Vowel Advertising is a leading full-service video production company based in India. We provide end-to-end corporate video solutions to companies of all kinds and sizes, be it startups, educational institutions, hospitals, small and mid-size companies or MNCs. Our services include, but is not restricted to, company profile videos, corporate promotional videos, animated explainer videos, ad films, event videos etc.

Our aim is to bring to life a vision that revolves around the art of storytelling. We are passionate about the whole process of filmmaking and it is this passion that takes us towards being the best production house. Our repertoire of work includes Corporate Films, Animation Videos, TV Ads, Ad Films, Brand Videos, Social Films, Explainer Videos, Video Logs (Vlogs), and more. As Corporate Video Makers in India, our aim is to create some of the best videos that add value to your brand’s objective. Our goal is to be the best video production company in the country. And with every video, we strive to inch towards our success.

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We are a team of passionate storytellers driven by the zeal to make beautiful, sensible and socially relevant videos. Creating ideas into thought-provoking visual narratives is our efficiency. We believe in the power of videos to influence minds, change opinions, touch lives and make a difference in the world. We want to harness the power of videos to help organizations of all kinds to reach out, connect and engage with their audience. We are all about making powerful, evocative and unique videos. We are here to inspire and entertain, create and collaborate, learn and develop, and never stop. We are Vowel Advertising, your exclusive video partner.

As a leading video production company in India, Vowel Advertising offers best end-to-end video solutions to help them to reach their marketing and promotional goals more precisely and productively. We are a one-stop shop for all your video requirements. Our video production services include all kinds of videos in various kinds of format, be it animation or live-shoot.

Vowel Advertising will not believe in providing run-of-the-mill video solutions to our clients. So we assist our clients through the entire video production process, i.e. pre-production planning, shoot/production and post-production till the final delivery of the service.

We are new and loaded with fresh ideas and new mindsets. We love challenges and dream to do things that have never been attempted before to be your video production partner in the long term so that you can count on us whenever you need a video. Our videos are created to address your audience requirements so that they feel connected with your brand story.

A Vowels Advertising is an advertising agency specializing in digital marketing, web design, branding, social media advertising, advertising. We love to work with you on all your design and marketing needs. Contact Vowels today!

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Once you work with Vowels advertising agency that knows how to listen aside from talking and giving you suggestions for your campaign, you can have the campaign that is tailor fit according to your requirements and goals. While it would be necessary for the advertising agency, you will hire to come up with the plan of marketing your product or service, it is prudent that you give your own choice and style in terms of the direction the campaign will take.

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Work with an agency who can give you estimated output. An agency that can provide you a list of what to expect at the end of the campaign means they knows what your business is about.

For example, you had your hired advertising agency come up with a social media campaign for your brand. It should come from your advertising agency what your expectations could be by the termination phase of your campaign. They should be able to give you measurable results such as 500 Twitter followers within 3 months or 350 likes on your Face book page also within 3 months.

Aside from giving you a set of expectations, they should be able to give you also a well-assumed strategy of how your campaign will look like. Remember: Demand a strategy and not a plan. Strategies are more scientific and reliable since it is backed up by related studies and related campaigns. Take your own time when looking for an advertising agency to hire.

A Vowels Advertising is an advertising agency specializing in web design, branding, social media advertising, digital marketing. We love to work with you on all your design and marketing needs. Contact Vowels today!