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Search engines like Google are dominating the digital vendors. A huge number of individuals rely on SERPs (search engine result pages) to perform various activities like purchasing, booking tickets, to find the best doctor, etc.
An eruption in the usage of mobile technology accompanied by an easily accessible internet network have added to such dependence on search engines. Now anyone can simply open a browser and look for required services.
If we take an example of Google, it is a great source of web traffic in itself. While optimizing and accelerating your Magento site’s ranking on its SERPs, you can easily make greater ROIs. Every expert Magento development agency that we hire to build our store online, plays a vital role in its search engine optimization.
However, there always remains a room for enhancements and accelerating SERPs on different search engines. In this, I am going to discuss those. Let us have a look below:
Using Nofollow Link
A website contains several pages like my account, contact page, etc. And, not every web page you would wish to index on search engines. It calls for the need of nofollow link for those types of pages that you don’t want to index.
Make sure you add entries to your robot.txt file and robot setting is further indexed.
Utilize Sitemaps
To define, sitemaps contain the information of website content to help search engine crawlers and users to navigate through your website. Using sitemaps ameliorates the way your Magento store is indexed.
It is primarily designed to locate those pages that might be unnoticed by the search engines. You can configure a sitemap to index all images and pages of your Magento site.
Avoid Default Descriptions
Every web page of your Magento store should contain a unique description. And, you need to make sure that each of the descriptions gets indexed.
Go for Custom Web Development
Custom Magento development is always beneficial. This is due to the reason that we incorporate the solutions that cater to our specific niche.
Exploring and analyzing your target audience niche and its preferences always help you to build a store that outperforms.
Choosing a default website structure and amending it for your preferences will consume more time and cost you on higher sides.
Fix Page Load Times
Page load times of your Magento website impact its overall ranking on SERPs. On average, the ideal load time is around 3 seconds or less. Therefore, you need to make sure your Magento website is not taking more time to load.
Start with testing page load times of your website with various free to use online tools available like GTmetrix. You simply insert your website URL, and it will provide you with a detailed analysis on page load times along with areas of improvement.
Go for Magento 2.x
To get the best of Magento software, you are recommended to update from Magento 1.X to Magento 2.X (if not updated yet). As Magento officials have declared to stop supporting Magento 1.X version from 2020.
Adding to this, opt for the latest version of Magento 2.X. With every new release of Magento software, both retailers, as well as developers, will experience the best world-class SEO support features to conflict the industry competition. Apart from SEO enhancements, you will get different benefits like bug resolutions, and other important areas covered with every latest version of the Magento eCommerce platform.
TO SUMMARIZE
Every second billion searches are being carried out over different search engines like Google or any other. That very second if you have not indexed your Magento store, your business is likely to miss out on 100s of users, if not 1000s.
