Selling isn’t mere making the prospective buyer buy what he wants or what you may offer. It is also about making the buyer buy your perception about that service or product and start estimating it the way you have projected it. If you want to be an effective and a reliable salesperson, you must avoid those same old practices and formulate your own game of sales. This book will teach exactly this. Selling constitutes the essence of all kinds of businesses and every venture involves selling in different ways. This book will throw light on different areas of selling and effective strategies that would help you in boosting sales. In selling, you also sell your ideas, tangible or intangible products that may not be as simple as they may appear.