The Four Steps to the Epiphany
Format: hardcover
ISBN:
9780989200509 (0989200507)
ASIN: 989200507
Publish date: July 17th 2013
Publisher: K&S Ranch
Pages no: 370
Edition language: English
A good book to learn how to develop, market, and sell products as a startup. Makes a very convincing case for why the product development, marketing, and sales practices used in a big, established company will not work in a new venture trying to grab a foothold. Reasonably clear guide on the proper ...