The Four Steps to the Epiphany: Successful Strategies for Products that Win
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups...
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The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
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Format: paperback
ISBN:
8580001051871 (0976470705)
Publish date: February 1st 2005
Publisher: Cafepress.com
Pages no: 275
Edition language: English
A good book to learn how to develop, market, and sell products as a startup. Makes a very convincing case for why the product development, marketing, and sales practices used in a big, established company will not work in a new venture trying to grab a foothold. Reasonably clear guide on the proper ...
10 years ago
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