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The Small Big: Small Changes That Spark Big Influence - Robert B. Cialdini, Noah J. Goldstein, Steve J. Martin
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The Small Big: Small Changes That Spark Big Influence
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At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and... show more
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it i
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Format: Kindle Edition
ASIN: B00KC0H1FA
Publisher: Profile Books
Pages no: 240
Edition language: English
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Books by Robert B. Cialdini
Books by Steve J. Martin
Books by Noah J. Goldstein
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