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The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue - David Sax
The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue
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3.80 25
Greek yogurt. Spicy chipotle mayo. Honeycrisp apples. The Cronut. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow smarter. After a brief life as a novelty houseplant and "I Love the '80s" punchline, chia seeds are suddenly a... show more
Greek yogurt. Spicy chipotle mayo. Honeycrisp apples. The Cronut. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow smarter. After a brief life as a novelty houseplant and "I Love the '80s" punchline, chia seeds are suddenly a superfood. Speaking of which, what ever happened to pomegranate juice? Or acai berries? Did they suddenly cease to be healthy in 2010? And by the way, what exactly is a superfood again?In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: where they come from, how they grow, and where they end up. From the test labs at Dole foods to the food truck lobby to the 20 seconds of Sex and the City that forever changed the fate of the cupcake, Sax reveals the money and influence behind what you eat for breakfast.In sections on how food trends are created, what makes them explode, and why they matter, Sax travels America in search of the farmers, planners, and chefs who help decide what you will spend three hours waiting for on a SoHo sidewalk. The Tastemakers is full of entertaining stories and useful bits of wisdom for maintaining your sanity in the complex world of food choices.
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Format: hardcover
ISBN: 9781610393157 (1610393155)
Pages no: 336
Edition language: English
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Community Reviews
Wanda's Book Reviews
Wanda's Book Reviews rated it
4.0 The Tastemakers / David Sax
Tastemaker, n. Anyone with the power to make you eat quinoa.Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and ...
Literary Sara
Literary Sara rated it
A delicious read and a fun romp for anyone who has followed food fads of the last few years with interest or cynicism. It's a very journalistic take: not much in the way of analysis, but lots of interviews, behind-the-scenes glimpses, and brief histories that make it a pleasurable read.
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