Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
Format: hardcover
ISBN:
9780230341791 (0230341799)
Publish date: November 13th 2012
Publisher: Palgrave MacMillan
Pages no: 288
Edition language: English
This book gives you good insights -- not just important insights for marketers, but also insights that apply to everyday life. Now I understand why it is so difficult for some people to stop drinking Coke.This book made me become more tolerant towards Coke-drinkers or persons with similar 'addiction...
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 Marketing by Douglas Van Praet, now listed on BookLikes)