Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
Publish date: November 13th 2012
Publisher: Palgrave MacMillan
Pages no: 288
Edition language: English
This book gives you good insights -- not just important insights for marketers, but also insights that apply to everyday life. Now I understand why it is so difficult for some people to stop drinking Coke.This book made me become more tolerant towards Coke-drinkers or persons with similar 'addiction...