Unleashing the Idea Virus
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from...
show more
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
show less
Format: audiobook
ISBN:
9780743504232 (0743504232)
Publish date: March 1st 2001
Publisher: Simon & Schuster Audio
Edition language: English
The few ideas used for example is good for inspirations.
Log in with Facebook 
