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Web Marketing All-In-One for Dummies - John Arnold, Michael Becker, Ian Lurie
Web Marketing All-In-One for Dummies
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Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.These eight minibooks break down Web marketing into understandable chunks,... show more
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:Establishing a Web PresenceSearch Engine OptimizationWeb AnalyticsE-Mail MarketingBlogging and PodcastingSocial Media MarketingOnline Advertising & Pay-Per-ClickMobile Web MarketingWeb Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide toMaximizing Internet potential for your business and ranking high in searchesTracking how your ads, pages, and products performManaging pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to readCreating a blog or podcast that helps you connect with clientsUsing social media outlets including StumbleUpon, Facebook, and TwitterLeveraging mobile technologyGenerating traffic to your site and writing ads that get clicksNot only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
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Format: paperback
ISBN: 9780470413982 (0470413980)
Publisher: For Dummies
Pages no: 894
Edition language: English
Category:
Business
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Other editions (9)
Books by John Arnold
Books by Michael Becker
Books by Ian Lurie
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