Praise for Wired to Care “Wired to Care will convince you that businesses succeed with their hearts as much as their heads. Dev Patnaik has given us just what we need for the lean years ahead.”MALCOLM GLADWELL, author of Outliers, Blink, and The Tipping Point“Wired to Care describes how to recover the basic human abilities of empathy that may be buried by your day-to-day business routines. Dev Patnaik shows how you can create a more empathic—and much more successful—business.”CHIP HEATH, author of Made to Stick“Dev Patnaik’s Wired to Care maps a path to innovation fueled by ‘seeing the world with new eyes.’ On numerous occasions, Dev and his colleagues at Jump helped us break through to those most critical insights.”BETH COMSTOCK, Chief Marketing Officer, GE“Wired to Care offers a roadmap to success paved with empathy. The bottom line is better profits, better products, and happier employees. There is a better day for business (thankfully) when companies are wired to care.”ROBYN WATERS, former VP of Trend, Target Stores, and author of The Hummer and the MiniBlurring the Line Between Inside and OutWhat’s the critical difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great, when we all know better? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for almost 400 years?In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than