Youtility: Why Smart Marketing Is about Help Not Hype (Audio)
by:
Marcus Sheridan (author)
Jay Baer (author)
ISBN:
9781469087092 (146908709X)
Publish date: June 27th 2013
Publisher: Your Coach Digital
Edition language: English
Probably one of the top marketing books I have read in a long time. Baer breaks down the changing face of marketing which companies must adhere to or get left behind in the evolution of more involved customer bases and presence of social media. Examples are well laid out and measurement tactics are ...