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Driving Customer Equity - Roland T. Rust, Valarie A. Zeithaml
Driving Customer Equity
by: (author) (author)
Format: kindle
ASIN: B00BB8IQKQ
Publisher: Free Press
Pages no: 304
Edition language: English
Bookstores:
Other editions (5)
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy - Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy - Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon
Driving Customer Equity - Roland T. Rust, Valarie A. Zeithaml
Driving Customer Equity - Roland T. Rust, Valarie A. Zeithaml
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy - Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon
Books by Roland T. Rust
E-Service: New Directions in Theory and ... E-Service: New Directions in Theory and Practice - Roland T. Rust, P.K. Kannan
Readings In Service Marketing - Roland T. Rust
Customer Equity Management - Roland T. Rust, Katherine N. Lemon, Das Narayandas
Advertising Media Models - Roland T. Rus... Advertising Media Models - Roland T. Rust
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy - Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon
Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality - Roland T. Rust
Service Marketing - Roland T. Rust, Timothy L. Keiningham, Anthony J. Zahorik
Books by Valarie A. Zeithaml
Service Quality - Valarie A. Zeithaml
Services Marketing: Integrating Customer Focus Across The Firm - Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Delivering Quality Service - Valarie A. Zeithaml
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy - Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon
Price and Brand Name As Indicators of Qu... Price and Brand Name As Indicators of Quality Dimensions (Working Paper, Report No 91-130) - Merrie Brucks, Valarie A. Zeithaml
Services Marketing: Integrating Customer Focus Across the Firm - Valarie A. Zeithaml, Mary Jo Bitner
Profiting from Services: What Product-Ce... Profiting from Services: What Product-Centric Firms Need to Know - Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner
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