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Price and Brand Name As Indicators of Quality Dimensions (Working Paper, Report No 91-130) - Merrie Brucks, Valarie A. Zeithaml
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Price and Brand Name As Indicators of Quality Dimensions (Working Paper, Report No 91-130)
by: (author) (author)
Format: Paperback
ISBN: 9789992801864 (9992801867)
ASIN: 9992801867
Publisher: Marketing Science Inst
Edition language: English
Bookstores:
Books by Valarie A. Zeithaml
Books by Merrie Brucks
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