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Services Marketing: Integrating Customer Focus Across the Firm - Valarie A. Zeithaml, Mary Jo Bitner
Services Marketing: Integrating Customer Focus Across the Firm
by: (author) (author)
Format: hardcover
ISBN: 9780070782501 (0070782504)
Publisher: McGraw-Hill Companies
Pages no: 700
Edition language: English
Category:
Business
Bookstores:
Other editions (4)
Services Marketing - Valarie A. Zeithaml, Mary Jo Bitner
Services Marketing - Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Services Marketing: Integrating Customer Focus Across the Firm - Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Services Marketing: Integrating Customer Focus Across the Firm - Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
Books by Valarie A. Zeithaml
Profiting from Services: What Product-Ce... Profiting from Services: What Product-Centric Firms Need to Know - Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner
Service Quality - Valarie A. Zeithaml
Services Marketing: Integrating Customer Focus Across The Firm - Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Delivering Quality Service - Valarie A. Zeithaml
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy - Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon
Price and Brand Name As Indicators of Qu... Price and Brand Name As Indicators of Quality Dimensions (Working Paper, Report No 91-130) - Merrie Brucks, Valarie A. Zeithaml
Services Marketing: Integrating Customer Focus Across the Firm - Valarie A. Zeithaml, Mary Jo Bitner
Books by Mary Jo Bitner
Services Marketing: Integrating Customer Focus Across The Firm - Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Services Marketing: Integrating Customer Focus Across the Firm - Valarie A. Zeithaml, Mary Jo Bitner
Services Marketing, 6th edition - Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler
Profiting from Services: What Product-Ce... Profiting from Services: What Product-Centric Firms Need to Know - Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner
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