logo
Wrong email address or username
Wrong email address or username
Incorrect verification code
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk - Al Ries, Jack Trout
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by: (author) (author)
3.80 25
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics,... show more
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
show less
Format: paperback
ISBN: 9780887306662 (0887306667)
ASIN: 887306667
Publisher: Harper Business
Pages no: 143
Edition language: English
Category:
Non Fiction, Business
Bookstores:
Community Reviews
saugat
saugat rated it
4.0 The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
A short and concise way to teach the laws of marketing. It's full of examples though I would beg to differ with the law of line extension as the author was totally against it. Nevertheless, a wonderful book.
Other editions (12)
Books by Al Ries
Books by Jack Trout
On shelves
Share this Book
Need help?