Bottom-up Marketing
by:
Al Ries (author)
Jack Trout (author)
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
show less
Format: paperback
ISBN:
9780452264182 (0452264189)
Publish date: May 30th 1990
Publisher: Plume
Pages no: 240
Edition language: English
Log in with Facebook 
