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Lateral Marketing: New Techniques for Finding Breakthrough Ideas - Philip Kotler, Fernando Trías De Bes
Lateral Marketing: New Techniques for Finding Breakthrough Ideas
by: (author) (author)
Format: hardcover
ISBN: 9780471455165 (0471455164)
Publisher: John Wiley & Sons
Pages no: 206
Edition language: English
Category:
Business
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Other editions (2)
Books by Philip Kotler
Books by Fernando Trías De Bes
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