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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers - Gerald Zaltman, Lindsay H. Zaltman
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
by: (author) (author)
Format: hardcover
ISBN: 9781422121153 (1422121151)
Publisher: Harvard Business Review Press
Pages no: 230
Edition language: English
Category:
Non Fiction, Business
Bookstores:
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